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| Mitsubishi Electric established the Mitsubishi Electric SOCIO-ROOTS Fund in 1992, a gift program in which the Company matches any donation made by an employee, thus doubling the goodwill of the gift. In October 2007, some of the Company’s employees volunteered to donate their achievement awards from the president to the Children’s Forest Program in Malaysia, which is an activity organized by OISCA, an international NGO engaged in agricultural development and environmental protection activities. Mitsubishi Electric matched the gift to double the donation to 8.4 million yen. The employees in Japan and Malaysia also visited the Children’s Forest in April 2008 to participate in a tree-planting activity to support children suffering from forest fires. Looking ahead, Mitsubishi Electric will continue to make steady efforts to develop activities rooted in local communities while respecting employees’ goodwill. |
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| Pure water is indispensable in the production of Kirin’s beer, whisky, soft drink and other commodities. Since 1999, the Kirin Group has continued plant forests around its production facilities at 13 locations in Japan and remains active in efforts to conserve fresh water supplies on Yakushima Island and the Shimanto River. Kirin employees participate in various conservation activities, and through these efforts, in conjunction with local citizens have planted approximately 1,000 hectares of forest throughout Japan. |
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| In 2006, MC provided
84,000 dollars to fund an ecotourism project in the Ibera wetland, a nature preserve
in Corrientes, Argentina. The Ibera wetland covers 1.3 million hectares, serving as a reservoir and also as a rich environment that is home to more than 1,400 species of plants and 600 species of wildlife. The project will install 3 visitors centers within the wetlands, designed and developed by environmental experts at Fundacion Naturaleza para el Futuro (FUNAFU), in conjunction with the state government. Audio/visual programs will introduce visitors to the natural environment, culture and history of the region. |
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| Nippon Oil is involved in a CO2 reduction project at the Rang Dong Oil Field off the coast of southern Vietnam. At the start of commercial production in 1998, the Company flared and disposed of exhaust gas, a by-product of crude oil production, at sea. A system was subsequently built to utilize the gas as a fuel source for generating electricity by recovering and sending it to power plants on the mainland through an undersea pipeline. With this world-first recovery system in place, the consumption of other fuels for power generation has fallen substantially, reducing CO2 emissions by 680,000 tons annually, a world record. |
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| In October 2006, Mitsubishi Motors announced the Pajero Forest & Local Mountain Restoration Initiative to commemorate the launch of a completely new version of its best-selling Pajero SUV, famous for its participation in the Dakar Rally. The initiative aims at conserving and cultivating a three-hectare area of the Pajero Forest, located at the foot of the Japanese Southern Alps. The project is a collaboration among Mitsubishi Motors, OISCA International, an environmental conservation group, and Yamanashi Prefecture. The reforestation effort is at the center of a national environmental awareness campaign in Japan, and has highlighted the need for collaboration and cooperation in achieving the sustainable preservation of our natural resources. |
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| As the focus on the global environment intensifies, NYK has implemented its NYK Nature Fellowship, since 2006, in collaboration with Earthwatch Japan, a recognized nonprofit organization. This program dispatches university students and employees of NYK group companies to sites of oceanographic environmental investigation and research throughout the world, giving participants the opportunity to observe ongoing investigations for one or two weeks at a time. During these visits, participants learn from world-renowned scientists, while supporting their investigation and research activities, and enjoying the exposure to other participants from around the world. To date, nine programs have been carried out with a total of ten participants. |
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| Mitsubishi Corporation
launched its Global Coral Reef Conservation Project in 2005 to promote the conservation
of coral reefs around the world. The Project consists of three research studies in Okinawa, the Midway Atoll in Northwestern Hawaiian Islands in the US, and the Seychelles, and is implemented through collaboration between industry, academia and NGOs. Marine scientists conduct research into fragile reef ecosystems and methods for their conservation and volunteers from the company staff and from the public assist the scientific research, and in the process learn more about environmental conservation and coral reefs. |
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| The Blue Planet Prize
is an international award given in recognition to individuals and organizations
that have made significant contributions in solving global environment through
scientific research and its applications. The prize was established in 1992 to express our sincere appreciation to the recipients, and also in hope of raising awareness towards environmental problems and promoting environmental conservation efforts by people of all nations and generations. The name “Blue Planet” symbolizes our determination to preserve our blue planet, this shared heritage of humanity, for future generations. |
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| Mitsubishi
Paper Mills was among the first to introduce FSC-certified paper in Japan. Since
2001 it has obtained CoC certification for three mills in Japan and in 2002 it
gained certification for forests that it owns in Chile. It is expected that the
more certified papers are chosen by consumers, the more forests are well managed. * FSC(Forest Stewardship Council; Germany) is a non governmental organization, established in 1993 to promote well-managed forests. |
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| Mitsubishi Corporation has been implementing the Tropical Forest Regeneration Experimental Project since 1990 as part of its social contribution activities. The project itself is based on a theory developed by Dr. Akira Miyawaki, Professor Emeritus of Yokohama National University, which involves densely planting numerous species of trees that are indigenous to the reforestation area. Although tropical forest regeneration is said to normally take 300 to 500 years, this project aims at accomplishing reforestation in as little as 40 to 50 years. Since the project was initiated over 10 years ago, trees through this method have already reached heights of 20 meter and natural ecosystems are also returning to the surroundingarea. |
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| In 1999, Tokio Marine & Nichido Fire started planting mangroves in five countries in South East Asia and by the end of March 2004 , the Company had attained forestation for 3,444 hectares, an area of mangrove forests large enough to absorb CO2 it emits in our day-to-day business activities. Mangroves also serve as effective buffers against floods from a tsunami, as proved in the tragic Indian Ocean Tsunami case in 2004. The current project has been expanded into the South Pacific area, and the Company is going to plant mangrove saplings in an additional area of 2000 hectares (5000 hectares in total) by March 2009. |
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