Jump to main text on this page

mitsubishi.com is the portal site of the Mitsubishi companies.
Text Size
  • Small
  • Medium
  • Large

CSR

Philanthrophy  vol.40 Nikon Project F.L.A.S.H. Initiative Contributes
to Local Community
photo
In 2011, Nikon Inc., a member of the Nikon Group, added the Project F.L.A.S.H. (Families Lending Advice, Support and Hope) social contribution initiative to the many CSR programs it already runs. One of the project’s partners is Sunrise Day Camp, an institution which invites children with cancer and their siblings to its camp at no cost. Nikon Inc. organizes charity events with SDC, and company employees also help in general cleaning and maintenance tasks at the SDC facility.
     Nikon Inc. also helps support Ronald McDonald House of Long Island. RMH provides a program called “homeaway- from-home” for families so they can stay close-by their hospitalized child at little or no cost. Company employees will often help prepare meals at the House.

caption: Cleanup activities at Sunrise Day Camp

photo The charity walk held at Ronald McDonald House of Long Island (co-sponsored by Nikon Inc.)
more
Environmental Activities  vol.41 Kirin Holdings Promoting Ecosystem Conservation and
Sustainable Sourcing of Resources
photo
In March 2013 the Kirin Holdings group launched a new initiative — the Sri Lanka Producers Support Project — for the company to work together with local agricultural communities to improve further the sustainability of local resources. Under the project the company provides financial assistance to Sri Lankan growers of the black tea which provides the great taste of Kirin’s Gogo no Kocha (afternoon tea) bottled drink who are seeking to acquire Rainforest Alliance Certification¹ for sustainable agriculture. In the initial stages of the project, the company will provide assistance to tea plantations already engaged in the Kirin Beverage Sri Lanka Friendship Project.²

Note 1: Acquiring Rainforest Alliance Certification involves a stringent process requiring farms and other growers to meet some 100 environmental and social standards. Acquisition of Certification, however, allows the producer to use the RAC seal, which identifies that the products are eco-friendly and have been produced from products or ingredients sourced from certified growers, and to sell his produce at a fair price.

Note 2: Started in 2006 to mark the 20th anniversary of the launch of Kirin’s Gogo no Kocha bottled drink, this program donates books to children attending schools in Sri Lanka’s tea plantations.