Feature
The business of sports is now a very lively sector, displaying trends such as the use of digital media, eSports included; improvements in the structure and performance of sports facilities; and even solutions to social challenges. In a variety of ways, the Mitsubishi companies are taking an active role in this expanding market.
Mitsubishi Electric
Mitsubishi Electric Going Up Campaign
Mitsubishi Electric has been striving to increase the popularity of sports for people with disabilities and to help realize a more inclusive society, since 2016. The Going Up Campaign Cross-Country Tour was launched to allow the public to experience parasports as the tour passed through cities across Japan. The tour visited 42 prefectures, and more than 110,000 people participated. The company has run “Mitsubishi Electric Going Up Campaign for schools” since 2018. This program has been provided to elementary schools in Tokyo, allowing students to experience wheelchair basketball. It has visited approximately 3,400 students at 39 elementary schools in Tokyo.
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