Feature

Sports Business Takes Things to the Next Level

The business of sports is now a very lively sector, displaying trends such as the use of digital media, eSports included; improvements in the structure and performance of sports facilities; and even solutions to social challenges. In a variety of ways, the Mitsubishi companies are taking an active role in this expanding market.






Mitsubishi Chemical Holdings

Working on Developing Sport Prosthetics

Mitsubishi Chemical Holdings (MCHC) subsidiary The KAITEKI Institute (TKI) is working with the National Institute of Advanced Industrial Science and Technology (AIST), the University of Tokyo and Mitsubishi Chemical on the development of sport prosthetics. They have constructed a digital athlete capable of modelling and simulating on-field athletic performance, and in 2019 Mitsubishi Chemical brought to market the Griffon Beak sport prosthesis blade which it had developed with para-athlete Kaede Maegawa, whom TKI has sponsored since 2016. The company has its sights on building technology for assisting physical performance in individuals and on the future creation of a business directed at raising the performance of standard prosthetics and at assisting the elderly and others who walk with difficulty.

The Griffon Beak sport prosthesis blade
Para-athlete Kaede Maegawa

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