Feature
Recent years have seen a growing diversification in the needs and interests of consumers in terms of their health and well-being. To meet these changes, the food industry is developing many kinds of new products. The adoption of green and convenient materials that meet environmental requirements will also assume greater importance. The Mitsubishi Group are addressing the full spectrum of such issues and are starting to offer customers fresh solutions to the demands of our changing times.
Mitsubishi Shokuhin
New Items Added to “Taberu o kaeru Karada Shift” Healthy Food Brand
Mitsubishi Shokuhin (MS), conscious of its responsibility to contribute to society through its food products, established the Taberu o kaeru Karada Shift master brand of healthy foods in September 2017. With the government urging the Japanese people to stay healthier for longer through improvements to their diet, we are moving to an age in which, shifting the emphasis from cure to prevention in terms of lifestyle-related illnesses, individuals will manage their health by themselves. On the premise of “Tasty = Sustainable,” the company offers a richly varied lineup of 61 food products that embrace the themes of Carbohydrate Control and Protein. This year the company has added 13 new items, both frozen and non-refrigerated, to its Carbohydrate Control series.
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