Mitsubishi Public Affairs Committee

Mitsubishi Asian Children's Enikki Festa

Using Enikki as an effective means to
promote cross-cultural understanding of each otherfs lives and cultures

The Mitsubishi Asian Childrenfs Enikki Festa invites children in Asia to create Enikki, illustrated diaries that portray daily events and thoughts in the form of a picture and a short essay. The goal of the Festa is to use Enikki as a very effective means to promote cross-cultural understanding of each otherfs lives and cultures and, eventually, to work for promotion of cultural exchange among the children of Asia.
    The Mitsubishi Public Affairs Committee (gthe Committeeh) launched the event in 1990 together with the Asian Pacific Federation of UNESCO Clubs and Associations and the National Federation of UNESCO Associations in Japan. The event was designed to support the gYear of International Literacyh proclaimed by the United Nations in 1990 for the purpose of gcreating a world in which all people are able to read and write.h The Committee started the Festa as the gMitsubishi Impression-Gallery-Festival of Asian Childrenfs Arth in the hope that creating and reading Enikki would promote literacy education for the children of Asia. While retaining its original aim, the event was subsequently renamed the gMitsubishi Asian Childrenfs Enikki Festah to highlight a greater emphasis on international exchange in the hope that through Enikki Asian children would understand and respect each otherfs cultures and work together towards building a better future. Grand Prix Award winners for the 13th Enikki Festa were selected in April 2018.

The Spread of Enikki to the Countries and
Regions of Asia, and Contribution to Raising Literacy Levels

Starting in 1990 with eight Asian countries, the Festa has grown each time and with the participation of the Republic of Kazakhstan for the first time the 9th Festa received entries from 24 countries and region[virtually the whole of Asia. The total number of entries since the event began has amounted to more than 750,000.
    The Enikkifs theme is gLet me tell you about how we live.h Children are invited to paint and write anything in their daily lives that they have gdone, seen or felt,h such as festivals, favorite pastimes, family and friends or something that happened at school, in order to introduce their daily lives and cultures to other children throughout Asia.
    All the entries first go to the national screening process in each country or region, and eight selected entries from each country and region proceed to the international screening in Tokyo to determine the recipients of the Grand Prix Award, the Organizerfs Awards and the Excellence Awards. All the award winners chosen by the International Screening Committee receive certificates and supplementary prizes. Exhibitions of award-winning artworks are held in Japan and overseas. These artworks are also displayed at the head office or branch offices of member companies of the Mitsubishi Public Affairs Committee and lent out to the events planned by school, libraries, public organizations and others to give as many people as possible the opportunity to see the childrenfs work.
    In addition, collections of award-winning artworks with essays translated into both Japanese and English are published and distributed to all those connected with the Festa in Japan and overseas and are also donated to elementary schools and libraries throughout Japan.
    Moreover, in participating countries, the Mitsubishi Public Affairs Committee also subsidizes the cost of producing literacy education materials that use prize-winning artworks in an effort to contribute to further raising literacy levels.
    As the organizer of this Festa, the Mitsubishi Public Affairs Committee is very happy to see the practice of Enikki, a distinctive Japanese cultural activity, spreading to the countries and regions of Asia. The Committee believes that Enikki contributes to raising literacy levels and serves as a conduit for cultural exchanges between budding artists in different countries.