Corporate
responsibility is a hot topic these days in Japan and around
the world, and Mitsubishi Research Institute is stoking
the debate. Why do corporations exist? How should they be
managed? Who should they answer to?
Managements everywhere are grappling with those
questions. They are seeking to fulfill escalating expectations
in regard to environmental protection, workers' rights,
shareholder rights, corporate governance, and other important
issues.
Social
Commitment and Business Vitality
Mitsubishi
Research Institute captured attention in Japan earlier this
year with a report about corporate responsibility. The report
summarized the findings of a wide-ranging survey of management
perspectives. It also presented commentary on those findings.
In the report, Mitsubishi Research focused
on the four factors of employment, consumer orientation,
environmental protection, and--handled by a nonprofit organization--civil
society. The authors of the report examined Japanese corporations'
attainment in addressing those four factors.
Mitsubishi Research's survey team undertook
the project with a strong belief in the interrelatedness
of social commitment and long-range business vitality. Then,
they analyzed the action of that interrelationship in industry.
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