INSIGHT
 

Sharing a Brand
James Brumm, the only non-Japanese member of the board of directors at Mitsubishi Corporation, serves as general counsel and executive vice president at the company's New York-based subsidiary, Mitsubishi International Corporation. Brumm joined Mitsubishi International in 1977 and has been a board member at Mitsubishi Corporation since 1995. He is responsible for legal affairs, public relations, corporate giving and environmental issues at Mitsubishi International, as well as serving on its board and participating in overall management.

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"We in management recognize that employees today, even in Japan, have unprecedented job mobility. You can be sure that we are working hard to provide a convincing array of career opportunities in our organization to keep the best with us."
Career and personal background
"I spent four years in a New York law firm after graduation from law school. Then, I quit and took a year off to work on a political campaign and to travel around Europe in a van. I wanted to live abroad for a while. And while Europe was different from the States, I thought Japan would be an even more different experience."

"Through mutual introductions, I secured a job with a Tokyo law firm sight unseen. Apparently, the firm's partners became a bit worried, never having met me and knowing that I had been traveling in Europe for nine months. They had a welcoming committee at Haneda ready to take me to the barber if necessary. Fortunately, I had the good sense to get my first haircut in nine months before boarding the plane."

"We did work for foreign and Japanese clients. Mitsubishi Corporation was a client. And I had worked for Mitsubishi companies and other Japanese companies in New York. I got to teach weekly at the Mitsubishi Corporation Legal Department and came to know the people there well. When I returned to the United States, I wanted to maintain a connection with Japan. Joining the Legal Division at Mitsubishi International Corporation in New York was the best opportunity to do that.
   "Mitsubishi had its own unique culture, and a new learning process began. I was transferred to Tokyo after six years and spent two years in the Legal Department there and one year in Australia working on a large liquefied natural gas (LNG) joint venture."
"The Mitsubishi companies share a brand that is well recognized worldwide and is extremely valuable. We need to promote and strengthen that brand together. While our companies are independent, we recognize our common interest in reinforcing the Mitsubishi brand."
Public relations and philanthropy
"In the United States, Mitsubishi companies have focused their charitable foundations on different areas of giving. At Mitsubishi International, we have emphasized environmental education. We also hope to work with other Mitsubishi foundations to leverage our activities. We have been exploring opportunities, for example, with the Mitsubishi Electric America Foundation. As for public relations, we meet informally on a regular basis with our counterparts in the Mitsubishi group companies in America."

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"I hope that I'm not the exception that proves the rule. If foreign executives don't become more common at the Mitsubishi companies, then the companies' future will be pretty limited."
Human resources management
"A lot of the issues that arise in connection with foreign employees are issues for Japanese employees, too. Mitsubishi Corporation, like every company in the world, needs to be an appealing place to work for people of all nationalities.
   "A pressing management issue is to make clear that all employees, wherever they begin employment with Mitsubishi Corporation or one of its affiliates--in Japan, elsewhere in Asia, the Americas, Europe or Africa--have the opportunity to rise to the top of Mitsubishi Corporation if they have the ability and the desire.
   "Employees need to do their part, too. Language is especially important, as is culture. I think that English will join Japanese as a joint official language at Mitsubishi Corporation, but that will take time. In the meantime, we need to motivate our Japanese colleagues to learn English and the language and culture of any country where they are stationed. At the same time, our non-Japanese colleagues should work to learn Japanese and to understand the Japanese culture."
ins3 "You can be sure that we are working hard to provide a convincing array of career opportunities in our organization to keep the best with us."
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