INTERVIEW
 

Revitalizing London. And Tokyo
The Mitsubishi Monitor talks with Shigeru Takagi, president of Mitsubishi Estate, about his company's broadening activity in real estate development.

You held the ground-breaking recently for a very high-profile project in London.
We began work in October on three buildings at Paternoster Square in London's financial center, the City. We expect to complete them in 2003. And we already have signed lease contracts for all the buildings with three distinguished tenants: the London Stock Exchange, the investment banking house Goldman-Sachs, and the British real estate brokerage C.B. Hillier Parker.
int1
 The president shows off his London project.
Mitsubishi Estate is going to be landlord to the London Stock Exchange?
That's right. Electronic trading has reduced the need for floor space. The London Stock Exchange's present quarters are more spacious than the exchange requires for modern trading. Our project got under way just as the exchange's management was looking for another site in the City.

Tell us more.
Since 1989, we have owned a stake in about 3.7 acres near St. Paul's Cathedral. And we have been sole owner since 1995. St. Paul's is a London landmark, and we opted for seven- and eight-story designs that preserve the view of the cathedral. They will provide efficient, high-quality office buildings in one of the world's most-desirable headquarters locations.

You also are revitalizing Tokyo's central business district, Marunouchi.
Mitsubishi Estate is the largest landowner in Marunouchi. And we led the redevelopment of the district in the 1960s. Back then, the authorities still imposed tight limits on building height. We used low ceilings and other measures to maximize usable floorspace within the height restrictions. Japan was in the midst of rapid economic growth, and demand for office space was burgeoning.
    In the 1970s and 1980s, Tokyo fostered business subcenters and relaxed its building regulations to promote modern, high-rise construction. The fancy new buildings siphoned away tenants from central Tokyo.
    We responded with another round of redevelopment to reaffirm Marunouchi's identity as Tokyo's premier business center. Our program is twofold: Replace aging structures with attractive, high-rise buildings that support the latest technologies for information networking. And attract stylish restaurants, boutiques, and other retailers to the district.
    Employers are eager to provide employees with a pleasant working environment. Chic shops also have the benefit of drawing people to Marunouchi who don't work there. A healthy mix of people in the district helps invigorate the atmosphere.
int2 You have owned much of your Marunouchi land for a century. But you also are increasingly active in acquiring new property and in undertaking developments with partnersn.
Our investors expect us to maximize return on our asset portfolio. To fulfill their expectations, we need to leverage that portfolio by generating new kinds of value in real estate development. We possess a huge pool of expertise in planning and managing real estate developments, both commercial and residential. Limiting our activity to projects where we are the sole owner of the property would restrict our growth prospects. We are growing by finding new ways to exercise our capabilities.

That means looking beyond Marunouchi.
It sure does. Information is the lifeblood of the real estate industry. Participating in a broad geographical range of projects helps us keep our finger on the pulse of the market. What you read in the newspaper or hear on television is yesterday's news. We need to be in the marketplace where the news is happening.


Mitsubishi Estate has taken several environmental initiatives.
We choose designs and air-conditioning systems that minimize energy consumption. We recycle the materials--more than 70%--from old buildings. We promote recycling of paper and other waste among our tenants. We plan suburban developments to blend in smoothly with the natural surroundings.
   Real estate projects are a huge and much-noticed factor in environmental quality. We therefore have a special responsibility to set a good example.

You are the landlord for several Mitsubishi companies. Do you discuss your business plans and strategy at the monthly Kinyokai luncheon meetings, which top executives of 28 Mitsubishi companies attend?
No. Kinyokai meetings are just for staying in touch socially and for hearing presentations by experts in fields of general interest, such as economics and the environment. Any decisions that affect individual companies are a subject for separate discussions.

Why did you join Mitsubishi Estate?
When I was in junior high school, our social studies teacher drew three corporate logos on the blackboard one day: Mitsubishi's three-diamond mark and the symbols for Mitsui and Sumitomo. Japan still was rebuilding after the devastation of the war. I remember being proud and amazed to hear the teacher say that people around the world knew and trusted those three brands. I especially liked the look of the Mitsubishi emblem and decided then and there that I would join a Mitsubishi company.
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