"Mitsubishi" is more than 40 independent companies who share a common ancestry. The companies conduct their business activities separately but cooperate in areas like philanthropy and public affairs.
The characters in Ingot 79 compete ruthlessly to get to the gold first. Inset: A million dollars' worth of real gold called attention to the game at a trade show near Tokyo. All images (c) 2002 FAB/mrc A Mitsubishi Materials subsidiary known for minerals development has launched a surprising new product. In November, Mitsubishi Materials Natural Resources Development began selling a computer game. The game actually pertains to the company's ordinary business. It's a prospecting simulation game for Sony's PlayStation 2 in which players compete to find the mother lode of gold.    Mitsubishi Materials Natural Resources Development calls the new game Ingot 79. It created the game in cooperation with a Japanese game developer. The developer exhibited a video introduction to Ingot 79 at a computer game trade show near Tokyo in September, and the exhibit captured a lot of attention.    A thematic promotion heightened the drawing power of the game's debut exhibit. Mitsubishi Materials, Asia's largest producer of gold ingots, lent a 60-kilogram ingot and three 12.5-kilometer bars of pure gold. A security guard was on hand around the clock to oversee the precious metal, which was worth more than $1 million.		Nikon sponsors contest to promote creativity in photomicrography Mitsubishi Gas Chemical expands presence in specialty nylon And reinforces nylon business through joint R&D with U.S. partner H-IIA rocket, powered by liquid-fuel engines from Mitsubishi Heavy Industries, is showing commercial promise Mitsubishi Construction gets new name Mitsubishi Corporation builds steel houses in China And sets up buyout fund in United States Mitsubishi Plastics makes IC cards better Kirin milks cows for polyclonal antibodies Mitsubishi Corporation chairman spearheads initiative to promote foreign direct investment in Japan Mitsubishi Steel gets lead out of cutting steel Dai Nippon Toryo gets chrome--and lead--out of paint Nippon Oil gets sulfur out of gasoline With president of Mitsubishi Precision Russian employee at Mitsubishi Corporation's Moscow office promotes two-way trade Mitsubishi Electric helps establish economic-promotion information centerin China's Qinghai province With first non-Japanese CEO of Nikon Inc.