| Your
company is the offspring of U.S. and Japanese parents,
isn't it?
Yes, we started out in 1962
as a joint venture between the U.S. company General
Precision and Mitsubishi Electric and three other Mitsubishi
companies. Our U.S. parent subsequently underwent a
series of ownership changes, and we became a wholly
Japanese-owned enterprise in 1989. We operate as a subsidiary
of Mitsubishi Electric, which owns 60% of our equity.
Like my predecessors as president, I came from Mitsubishi
Electric.
How would you characterize
your business in terms of sales composition?
Our sales presently total
about 25 billion yen ($200 million) a year, and defense
and space systems account for about one half of that
total. Flight simulators and navigation guidance systems
account for most of our business in defense and space
systems. We also supply the Japanese Defense Agency
with training simulators for submarines and even for
hovercraft. In addition, we supply the agency with detonation
fuses for missiles and other items based on our core
technologies. What about the other half of your sales?
What about the other half
of your sales?
Parking systems are a fast-growing
line of business and now contribute about one-fourth
of our total sales. Some of our parking systems include
video monitors that read, recognize and record license
plate numbers to allow for automatic billing. Mitsubishi
Electric is a world leader in artificial retinal technology,
and our visual recognition is the most accurate in the
parking systems sector.
The rest of our business consists mainly
of training simulators for private sector applications
and a unique product line called Talking Signs (R).
We provide training simulators to such customers as
driving schools and train companies. We also install
flight simulation systems at science museums and other
locations for educational and amusement purposes. Talking
Signs, meanwhile, make the world more accessible to
visually impaired individuals.
How does the Talking Signs
system work?
It's a way-finding system.
You install small, inexpensive transmitters in public
places, such as subway stations, and equip visually
impaired persons with compact receivers. The receivers
are handy and compact--no bigger than cellular phones.
And we are working on receivers that will be tiny enough
to fit into eyeglass frames.
The transmitters emit a continuous stream
of voice messages. For example: "Here is the entrance."
"Here is the ticket machine." "Here is
the men's room." The system uses infrared signals,
like television remote control units. So they are immune
to electromagnetic interference, and they don't affect
medical devices, such as pacemakers.
Who created the technology?
Engineers in the Rehabilitation
Engineering Research Center at San Francisco's Smith-Kettlewell
Eye Research Institute developed the technology originally.
Talking Signs, Inc., headquartered in Louisiana, created
the first commercial applications. We have bought an
equity stake in that company, and we have licensed the
technological and production rights.
San Francisco has been a pioneer in equipping
public places with Talking Signs. Several other U.S.
municipalities also have adopted the technology, and
demand is surging. In Japan, pilot systems are in operation
at commuter train stations, department stores, hospitals
and other sites. Also, we have begun applying Talking
Signs technology to the walk signals at intersections
under the auspices of Japan's National Police Agency,
and the agency plans to deploy the technology nationwide.
What's next for Mitsubishi
Precision?
The technology for basic flight
simulation is pretty well established. But pilots need
to do more than simply fly their planes. They're in
the sky for a reason: conduct reconnaissance, for example,
or whatever. So we are upgrading our simulators to support
training for the entire range of skills required in
completing a specified mission.
We also are extending our simulator technology
into new markets. For example, we have begun supplying
automakers with systems that simulate how different
vehicle specifications would feel on the highway. The
automakers can test-drive vehicle concepts without having
to create a physical prototype.
Meanwhile, we are promoting our diversified
products actively. We anticipate a lot of growth in
parking systems and in Talking Signs.
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Mitsubishi Precision president Takehiko Tatsuko
(third from left) meets with San Francisco's Mayor
Willie Brown (third from right). "The city
by the bay" uses Mitsubishi Precision's Talking
Signs to make public services more easily available
to visually impaired individuals. |
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