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  Asahi Glass fixes broken windows 24/7  
NYK Line in Chinese joint venture to carry cars
Diamond Lease finances Microsoft software
Nikon digital cameras earn awards
Kirin Beverage to market Volvic mineral water
Nikon partner revolutionizes bifocals
Mitsubishi Gas Chemical finds gas for chemicals
Mitsubishi Motors stars at Tokyo Motor Show
Mitsubishi Electric controls (miniature) U.K. trains
Nippon Oil begins to globalize brand
Mitsubishi Electric, Mitsubishi Corporation ascend in Chile


Window Ambulances
Asahi Glass has inaugurated an ambulance service for window glass in Japan. Well, something like that. A broken window can be a real pane. Rain pours in. So can unwelcome characters. So Asahi Glass has begun offering a 24-hour repair service for window glass.
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  It’ll be good as new.
Asahi Glass provides the new service in cooperation with a Nagoya-based company that specializes in emergency repair and replacement services for homeowners. Breakage in connection with burglaries and other nefarious activity accounts for about 70% of the broken windows in Japanese homes. People report more than 300,000 cases of suspicious breakage annually.
   Anyone with a broken window naturally wants to get the glass fixed promptly, especially if criminal activity is involved. The new emergency service provides immediate peace of mind. Asahi Glass and its partner are offering the service initially in selected urban areas, and their plans call for broadening the service gradually.
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Cars Afloat
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NYK Line has established a joint venture with the huge Chinese transport group, COSCO, to carry cars. Representatives of NYK and COSCO signed an agreement in October (photo) to set up NYKCOS Car Carrier Company Limited.
   The new joint venture initially will provide domestic logistics support for vehicles manufactured in China. However, the partners plan to expand into transport services for vehicle exports and imports. NYK holds a 49% stake in the venture, and the COSCO Group owns 51%.
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Leasing Bill
Diamond Lease, the largest specialized leasing firm among the Mitsubishi companies, has sealed a promising partnership with Microsoft Japan. In January, the Mitsubishi firm began providing large-volume users of Microsoft products with financing for their software.
   Companies that license software for more than 250 desktop computers can use so-called Microsoft Enterprise Agreements. Those licensing arrangements provide discounts, but they still entail large expenditures. Diamond Lease helps companies optimize their software spending further by devising payment plans suited to individual needs and circumstances.
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Popular Science Says “Nikon”
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  Nikon’s science is popular. And so are its digital cameras.
Popular Science magazine has chosen two Nikon cameras as the best products in their class in the past year. The magazine, a perennial favorite among amateur science enthusiasts, selected Nikon’s D100 and COOLPIX 5700 digital cameras in its Best of What’s New awards for 2002. Those annual awards recognize the most innovative and useful new products and inventions of the year.
   The judges for the 2002 Best of What’s New awards selected a total of 100 items in 10 categories, including aviation and space, electronics, cars, photography and computers. In choosing the Nikon D100 digital SLR camera, the judges cited its advanced autofocus and light metering capabilities, accurate color reproduction and superior ability to capture the sparkle in objects. They liked the Nikon COOLPIX5700 because of its superb 8x optical zoom lens, its 5.0-effective-megapixel CCD that produces studio-quality prints of up to 16 by 20 inches (40 by 50 centimeters) and its Best Shot Selector, which automatically selects the sharpest picture from a series of consecutive shots.
   Popular Science, published monthly, is the world’s largest science and technology magazine. It has about 1.45 million subscribers and a readership of more than 7 million people. Now in its 130th year, Popular Science appears in five languages. Read more about the Best of What’s New awards on the World Wide Web at www.popsci.com/popsci/
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Watery Tie-Up
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Two Mitsubishi companies--Kirin Beverage and Mitsubishi Corporation--have established a joint venture with France’s Groupe Danone to market bottled water in Japan. The venture, Kirin MC Danone Waters Co., Ltd., imports and markets Danone’s Volvic line of bottled water. It will also purchase, produce and promote Kirin Beverage’s Alkali Ion brand of bottled water. Kirin Beverage owns 51% of the venture. Danone holds a 25% stake, and Mitsubishi Corporation owns 24%. The partners set up the new company in November.
   Kirin MC Danone Waters inherits the strong market position that Mitsubishi Corporation has built for Volvic in Japan. The trading house began importing and distributing Volvic bottled water in 1993, and Volvic has become the best-selling product by far in the premium segment of the market. The Alkali Ion brand, meanwhile, posted growth of more than 50% in 2002. Together, these two brands will position the venture as a leading player in the Japanese market.
   Danone, which markets its Evian line of bottled water in Japan through another company, is the overall leader in the Japanese market for imported bottled water. Kirin Beverage’s distribution power was what prompted Danone and Mitsubishi Corporation to shift their successful collaboration to the new joint venture.
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Personalized Bifocals
A Nikon affiliate will soon launch the world’s first truly personalized bifocal lenses. Bifocals have come a long way since Benjamin Franklin’s day. Ben cut two pairs of spectacles for close-up and distant viewing in half and put half of each lens in a frame. The biggest advance since his innovation had been the development in 1959 of lenses that had no visible separation. The creator of those “progressive additional lenses” was the French company now known as Essilor International.
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  The unveiling of the new technology for personalizing progressive additional lenses created a sensation in Japan.
Today, Essilor International is Nikon’s partner in a 50:50 joint venture. Nikon-Essilor Co. Ltd. markets both companies’ products under Nikon and Varilux Brands in Japan and markets Nikon lenses worldwide. Essilor is also the source of the new technology for personalizing progressive additional lenses.
   The Essilor technology allows for measuring each wearer’s eye and head movements. Those movements are as unique to each individual as fingerprints are. The measurement data furnishes a basis for creating the first truly personalized progressive lenses.
   This exciting new technology will make its global debut in Japan through Nikon-Essilor. It subsequently will appear in other markets around the world.
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Gusher
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Anew find by Mitsubishi Gas Chemical has added to Japan’s paltry known reserves of fossil energy resources. The find is in Niigata Prefecture. Mitsubishi Gas Chemical is preparing to produce up to 60,000 cubic meters of natural gas daily from the gas field. It will use the gas as raw material and fuel at its Niigata Plant.
   Mitsubishi Gas Chemical is a leading producer of methanol and other chemical products. Natural gas is an important raw material for a lot of its products.
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Three-Diamond Motor Show
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  This display version of Mitsubishi Motors’ Canter truck contains a powerful electric motor to assist the engine. Its hybrid system accumulates electricity in a large battery when the engine has power to spare. And it returns the power through the electric motor when the truck is climbing hills or accelerating. That improves fuel economy by letting the engine run under an optimal load.
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  Mitsubishi Motors’ Super Great FU is a show model that features an ultralight aluminum frame. The company also has reduced the truck’s weight by replacing double tires with extrawide single tires and by using aluminum wheels. The company has employed a technology known as variable cross-section extrusion molding to achieve the greatest payload capacity in this truck’s class.
Mitsubishi Motors starred at the Tokyo Motor Show in autumn 2002. That was the commercial vehicle version of the show, which alternates annually between passenger cars and commercial vehicles. The automaker was on hand with 21 vehicles, ranging from special-purpose minicars to heavy-duty trucks. It also exhibited new technologies, especially in regard to improving fuel economy and reducing noxious emissions.
   Meet the New was the theme for the Mitsubishi Motors exhibits, and the company revealed new directions in motor transport. The show coincided with the 70th anniversary of the Fuso Mitsubishi line of trucks and buses. Mitsubishi Motors spun off its truck and bus operations this January as Mitsubishi Fuso Truck and Bus Corporation.
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All Aboard!
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Trains run on schedule on the United Kingdom’s most expansive outdoor miniature railway open to the public, thanks to Mitsubishi Electric. The picturesque Bekonscot Model Railway, in Buckinghamshire, comprises more than 450 meters of Gauge 1 track and weaves through more than 3,700 square meters (nearly one acre) of landscaped garden.
   In the early 1990s, the engineering team at Bekonscots decided to modernize their track, which then relied on manual operation. They chose Mitsubishi Electric products for the railway’s signaling and controls because the company offered superior quality, responsive technical support and a promise of backward compatibility in future product generations.
   Mitsubishi Electric technology now supports highly sophisticated systems at Bekonscot. Derailments occur occasionally when overly curious children reach out and touch the trains. When a train goes off the track, a coded routing setting (CRS) system clicks in automatically and reroutes the other trains around the problem area. That helps keep a maximal number of trains running at all times.
   A MP3 player heightens the sense of realism. Sensors detect bar code markings on the trains and actuate the MP3 player to announce the destination, route and station stops for each train.
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Lubricating china
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Nippon Oil, a Mitsubishi company and Japan’s largest oil refiner, is going global. The company already operates worldwide, of course, in its exploration, drilling and purchasing activities. But now, Nippon Oil will begin marketing lubricating oil under its ENEOS brand in China. And plans call for internationalizing the brand further, beginning in Southeast Asia.
   In 2002, ENEOS became the common name for the retail products and operations of Nippon Oil and the former Mitsubishi Oil. The two companies merged in 1999.
   Nippon Oil already produces lubricating oil in China through a joint venture with a local partner. It established a wholly owned subsidiary in November to market the lubricating oil under the ENEOS name. The new Chinese subsidiary will supply the oil to vehicle repair shops and other outlets throughout China.
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Heavenward, Please
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  It’s headed for heaven, via Latin America.
A marvelously named elevator-engineering company in Chile has become an affiliate of Mitsubishi Electric. Santiago-based Heavenward Ascensores S.A. has been marketing and maintaining Mitsubishi Electric products in Latin America since 2000. The collaboration has proved highly beneficial for both companies, and their managements agreed in October to strengthen the relationship through equity investment.
   An infusion of capital from four Mitsubishi companies has given Heavenward Ascensores an expanded financial foundation for developing elevator business in Latin America. With the equity investment, Mitsubishi Electric and its elevator-maintenance subsidiary have acquired a 30% stake in Heavenward Ascensores, and Mitsubishi Corporation and its Chilean subsidiary have taken a 20% stake.
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