Mitsubishi Monitor 0304 COMMUNITY

Mitsubishi Electric's flagship Australian subsidiary has become the chief sponsor of a promising team in Australia's National Rugby League. Mitsubishi Electric Australia has begun sponsoring the New South Wales-based Bulldogs, a team on the rebound from a frustrating year in 2002.


	Rugby epitomizes the dynamic, vigorous image that Mitsubishi Electric is cultivating for its products and operations in Australia.

We look forward to a long and mutually rewarding relationship with the Bulldogs and the NRL," comments Mitsubishi Electric Australia executive director Keith Allen. "The problems the Bulldogs suffered in the previous season have been dealt with in an efficient and responsible manner. The integrity of the club and direction that the new board is seeking is totally consistent with Mitsubishi Electric's global slogan, Changes for the Better."
Mitsubishi Electric Australia engages in diverse public-interest activities. Sponsoring the Bulldogs adds an exciting new dimension to the company's interface with the community. Sponsoring a prominent rugby team also helps raise the profile of Mitsubishi Electric products in the Australian market. Mitsubishi Electric Australia is using the sponsorship especially in promoting its air conditioning systems and its Diamond View monitors and other computer peripheral products.

The Mitsubishi Badminton Horse Trials are a staple of equestrian competition in the United Kingdom. Mitsubishi Motors' U.K. distributor, Colt Car Company, sponsors the trials annually. And the events in 2002 attracted more than 250,000 spectators. In the photo are William Fox Pitt, a favorite to win the 2003 trials on May 1 to 4, and his partner, Alice Plunkett, the only female rider to have completed the course at Badminton and Aintree. Fox-Pitt is holding Tamarillo, and Plunkett is holding Miles Ahead.

The Mitsubishi Electric subsidiary Mitsubishi Semiconductor Germany--now Renesas Semiconductor Europe (Alsdorf) GmbH--has helped make a success of a project for promoting clean industry in Aachen, Germany. Companies in that city, which was the capital of Charlemagne's empire, have joined hands in developing innovative ways of safeguarding the environment.
The companies have held workshops to share ideas about reducing industrial waste, managing hazardous substances, conserving water and processing effluent. Their efforts have produced a visible and welcome reduction in the environmental impact of industry in Aachen. To hail that improvement, Aachen's public transit company has emblazoned city buses with the logos of the participating companies.

Buses emblazoned with the logos of Mitsubishi Electric and other environmentally attuned corporate citizens will be in service in Aachen until August 2003.