Mitsubishi Monitor Volume 18, No.3 June & July 2004
“Mitsubishi” is more than 40 independent companies who share a common ancestry.
The companies conduct their business activities separately but cooperate in areas like philanthropy and public affairs.
Looking at Displays from Both Sides Now
PHOTO
The world's first Reversible LCD can help make cellular-telephones and Personal Data Assistants (PDAs) thinner and lighter, while giving users a large screen on the outside of the case for reading mail or viewing photo and video images. Thanks to a breakthrough design, it can display the same text or image on the front, back or both sides simultaneously with correct orientation.

Mitsubishi Electric has developed the world's first “Reversible LCD,” which is capable of displaying imagery on both its front and rear surfaces. Such a display is ideal for use in Personal Data Assistants (PDAs) and mobile handsets, where it saves significant space and weight. The Reversible LCD module utilizes a single liquid crystal panel, making it lighter, thinner and less costly than conventional designs that stack two LCD modules back to back. Image quality is equivalent to that of conventional module designs.
  Mitsubishi Electric plans to make the Reversible LCD a strategic LCD that is applicable to mobile handsets, PDAs, and other products requiring a folding type display.
  The majority of current folding type mobile phones possess two displays: a large, main display and a smaller sub-display located on the outside top of the closed handset. A larger sub-display is convenient for users who wish to check mail messages or take photographs, although until now, it entailed a much heavier, thicker and costlier handset. The Reversible LCD eliminates these drawbacks.
Story Continues

Contents
News & Products
Mitsubishi Heavy Industries: Robot Stars at Recruitment Events
Mitsubishi Electric: Broadband Remote Consultation Saves Time and Improves Service
Kirin Markets Royally Good Champagne
Nippon Oil: ENEOS Dr. Drive Becomes Family Doctor for POPED tu
Nikon Wraps Up New Brand Awareness Deal
Mitsubishi Motors: Mitsubishi Colt Prances into European Limelight
Mitsubishi Corporation: Advertising Wrappers for Trucks
News Flashes
Interview
The President of P.S. Mitsubishi Construction
Green Diamonds
Mitsubishi Motors Fuel Cell Vehicle Runs in International Ladies Marathon
Mitsubishi Materials: New Phosphorous Recovery Technology
Mitsubishi Heavy Industries: Powerfully Good-looking New Building Products
Kirin: Planting Trees around Forest Reservoirs
Community
Mitsubishi Heavy Industries: Power Generators Donated to Earthquake-ravaged Iran
Mitsubishi Electric: Helping Youth with Disabilities to Go Mainstream
Mitsubishi Corporation: Celebrating Two Decades Working with and for the Physically Challenged
Close-up
What Comes around Goes around
Post Cards
Do Leprechauns Make Guinness?