Mitsubishi Monitor Volume 18, No.3 June & July 2004
“Mitsubishi” is more than 40 independent companies who honor the same basic guiding principles.
The companies conduct their business activities separately but cooperate in areas like philanthropy and public affairs.
 
For the seventh festival, young artists collaborated on a joint illustration.

Next time you read a sign, write your name or do simple mathematics, spare a thought for the 860 million people worldwide who do not have these skills. Some 113 million of these are children who because of poverty, armed conflicts, poor access to schools and other reasons do not receive any education at all.
  As part of its efforts to promote world literacy, Mitsubishi launched its first Mitsubishi Impression-Gallery Festival of Asian Children's Art in 1990 in honor of the United Nations' International Literacy Year. The festival invites children from all over Asia to contribute short, illustrated diaries that capture their respective local cultures. The very best contributions are made into local-language textbooks and distributed in the participating countries and regions.
  Since the first festival in 1990–1991, the project has received over 320,000 imaginative contributions. Children aged 6 to 12 use a traditional Japanese essay form called enikki, in which a drawing depicting events and thoughts is positioned above a short text. This is an excellent format for teaching reading, as it both facilitates the understanding of the text itself and helps the children envision life in other countries, thereby stimulating imagination, discussion and mutual understanding. The festival also helps heighten awareness of the importance of education in homes and communities.

 

Story Continues

Contents
News & Products
Mitsubishi Electric: Creating a New Definition for HDTV
Mitsubishi Materials: Making a Record-size Gold Bar—Again
Kirin: Business in China Turns Fruity and Sweet
Mitsubishi Motors: A First Look at a Groundbreaking SUV
Mitsubishi Heavy Industries: Dubai on Track toward New Driverless Railway
Tokio Marine and Nichido Fire Insurance: Insuring Sunny Skies for Taiwan Businesses
Green Diamonds
Mitsubishi Electric: Dry Your Hands and Save a Tree
NYK Line Honored for its Environmental Explorations
Mitsubishi Kakoki: Tiny Bubbles Help Clean a River
Mitsubishi Corporation: New Energy Innovation
Community
Nippon Oil: Nurture by Nature
Mitsubishi Electric: Hit a Ball and Make a Wish
Close-up
The Very HOT New "Cool Biz"
Post Cards
A Land of History and Contrasts