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As many a frustrated visitor to Japan has noticed,
using your trusty old credit card here can be tricky.
Cash is still by far the most preferred payment
method, with many retailers only accepting plastic
for big purchases.
Yet, another type of card is fast gaining
popularity; multifunctional, contactless smart cards
that can serve as money, ID and travel cards at
the same time. At Mitsubishi Electric, for instance,
the employees' new ID badges double as rechargeable
cash cards and travel passes. The badge was created
in partnership with East Japan Railways, whose Suica®
card is currently battling it out with the competing
Edy® card in the race to develop a viable e-money
system.
As roughly 38% of Tokyo's commuters
use trains, a combined e-money and travel card makes
perfect sense. As the cards can be recharged outside
the station area, ticket machine crowds can be reduced.
Also, as fewer ticket machines are needed, precious
floor space can be used by shops and restaurants.
Finally, passing the ticket gate is very smooth,
as the passenger only needs to pass the card above
a sensor.
For shopping, many Japanese value the
convenience and safety of e-money cards. Not only
can shoppers pay the exact amount instantly, many
also feel safer about loss or theft as the cards
are not connected to bank accounts. The stores themselves
also benefit, as they can collect data on the purchases
and use it to increase sales.
But it doesn't stop there. From January
2006, a new Mobile Suica® service will allow
mobile phone users to use their handsets as e-money
cards. Mobile Suica® users will also be able
to buy commuter passes, shop online and make "ticketless"
train reservations via their handsets.
Whether e-money in Japan can seriously
challenge cash remains to be seen. But it is fast
becoming an integral part of modern urban life.
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