What, exactly, can you do with a square piece of cloth, some 70 x 70 cm in size? Not much, the Westerner replies with a shrug; use it as a small table cloth perhaps? The Japanese have a different answer: Wrap and carry things in it, as a welcome alternative to junk-ugly plastic bags that accumulate under the kitchen sink. And, if the material is of high quality and beautifully decorated, use it to wrap gifts.
This is the thinking behind the Japanese furoshiki (literally: “bath spread”). Originally used to wrap clothes in Edo era (1603–1867) bathhouses before eventually being used by merchants to transport goods or wrap gifts, the cloths long verged on extinction in the post-war period thanks to the proliferation of plastic shopping bags. Now, however, as consumers grow more environment-conscious, they are making a comeback. Sales of furoshiki, often made from silk or cotton with traditional patterns, are rising at Japanese department stores and women’s magazines regularly feature articles on how to wrap.
No, you don’t just fold and tie a few knots. As with all things Japanese, there is an art to it, with dozens of elaborate folding patterns that each has a specific purpose—wrapping up a book perhaps, or giving away a bottle of sake. It is also important to choose the color and design carefully according to season and occasion. Interestingly, it takes about the same time for the seasoned user to beautifully wrap a wine bottle as it takes to put said bottle in a plastic bag.
Even if you still prefer the simplicity of the plastic bag, why not pick up a furoshiki anyway if you are in Japan? They do make very beautiful table cloths.
Practical and beautiful; the furoshiki,
here with a wine bottle