With climate change becoming an ever-pressing global concern, fuel cells have gained attention as a clean, efficient energy solution.
      On March 20, 2006, ENEOS launched ENEOS ECOBOY, the world’s first residential-use kerosene-powered fuel cell system for the Japanese market. With its 81% overall energy efficiency, ECOBOY is an environment-friendly next-generation energy system. Mr. Masuhiro Yamaguchi, General Manager of the Fuel Cell Business Department, gives the Monitor the full story.
Masuhiro Yamaguchi, General Manager,
Fuel Cell Business Dept.,
Fuel Cell & Merchandise Business Division

Please tell us about the merits of ENEOS ECOBOY.
The key point is its high energy efficiency—81%, which is far higher than the approximately 40% figure for conventional electricity generation. Of this, 35% is due to efficiency in the electricity generation, and 46% is heat recovery efficiency. ENEOS ECOBOY produces hydrogen from kerosene and generates electricity and heat through an electrochemical reaction with hydrogen and oxygen. As fuel cells generate electricity at home, there is no energy loss due to transmission. The heat generated during power generation can be used for water and space heating. This means that families using ECOBOY can make savings on their total energy bills, although naturally the kerosene usage will rise.
      In addition, as it produces electricity through an electrochemical reaction of hydrogen and oxygen, there are very few emissions of nitrogen oxides (NOX) and sulfur oxides (SOX). Its CO2 emissions per unit of energy supplied are also 30–40% lower compared with conventional thermal power generation in power plants.
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  What challenges did you face in developing ENEOS ECOBOY?
ENEOS ECOBOY is a product sprung from 20 years of accumulated technology and fuel cell expertise. Still, producing hydrogen from kerosene is technically very challenging.
      Hydrogen for fuel cells is usually produced from methane, LP gas, naphtha or kerosene. These fuels have different carbon numbers, with 1 for methane and up to 12 for kerosene. The higher the number, the more difficult it becomes to produce hydrogen, a process known as reformulation. Moreover, producing hydrogen from a liquid like kerosene is much more difficult than from gases like methane—it requires very advanced technology. The process we developed uses a water vapor reformulation method, which generates hydrogen by converting kerosene to gas form and mixing it with steam, then causing a reaction by using a catalyst at a high temperature.
      Another challenge is that the sulfur in the fuel causes the reformulation catalyst to deactivate. For this reason, ENEOS has been developing highly advanced desulphurization technology.
      ENEOS ECOBOY was developed jointly with Ebara Ballard Corporation and Ebara Corporation. The verification tests at the Central Technical Research Laboratory began in April 2004, and field validation, carried out at detached houses, began in August 2005. The tests were very extensive, and we finally announced the product to the media on November 30, 2005.
Please give us an overview of your ENEOS ECOBOY installations to date.
In 2006, after recruiting installation candidates through our website and other means, we made 75 installations of ENEOS ECOBOY in the Greater Tokyo Area, as well as in major cities in Hokkaido, and the Tohoku and Hokuriku regions in north Japan. The response from these customers has been very positive.
What are your future plans for the ENEOS ECOBOY and its technology?
ENEOS ECOBOY is a very important product. Installations of our ENEOS ECO LP-1, our other fuel cell product, have so far been concentrated to the Kanto region, and we plan to expand this to the entire country—except for the cold regions, where this unit cannot function. ECOBOY, on the other hand, can operate at temperatures down to -10°C. This means that we can install our fuel cell products throughout Japan.
      To develop fuel cells for very cold regions, we launched a joint research project with the Hokkaido Northern Regional Building Research Institute in February 2006. When completed, this will be the first fuel cell system that can operate in temperatures below -10°C.
      Since June 2005, we have been trialing a kerosene-powered 10 kW fuel cell system at a business hotel in Hiroshima, and at a convenience store in Tokyo’s Shinagawa district since September 2005. If widely used at business facilities, fuel cells can make a large contribution to preserving the environment.
The ENEOS ECOBOY consists of two hardware units: an electricity generator (right) and a hot water tank (left)
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