"Mitsubishi" is more than 40 independent companies who honor the same basic guiding principles.The companies conduct their business activities separately but cooperate in areas like philanthropy and public affairs.
For car enthusiasts, the first quarter of 2008 offered thrilling previews into the immediate future,courtesy of Mitsubishi Motors. First, at the Detroit Auto Show in January, the company unveiled a new concept car, the MITSUBISHI Concept–RA, alongside the 2009 Ralliart edition of the hot-selling Lancer. Then, at the 78th Geneva International Motor Show held March 4–16, the Prototype–S concept car made its global debut.
      MITSUBISHI Concept–RA is a sport coupe that offers exciting driving for the environment-minded thanks to a new and very fuel-efficient high output diesel engine, a lightweight aluminum space frame body and interior parts made from Mitsubishi’s own plant resin-based Green Plastic. The vehicle also includes Mitsubishi Motors’ “next generation” Super-All Wheel Control (S-AWC) vehicle dynamics control system.
      The 2009 Lancer Ralliart, due to go on sale in summer 2008 in North America, continues the sporty heritage of the Lancer lineup with aggressive styling and driving performance. Featuring a highly functional interior, the vehicle will be powered by a new 2.0-liter DOHC MIVEC turbocharged engine mated to Mitsubishi’s Twin Clutch SST automated manual transmission, which provides silky-smooth shifting. A 4WD driveline equipped with Mitsubishi’s Active Center Differential (ACD) matches steering response to traction characteristics.
      The 2009 Lancer Ralliart’s high-performance, ACD-equipped drivetrain is also a key feature of the new Prototype–S concept car. The car, which sports a low and wide profile derived from the Lancer family, is of the hatchback type popular on the European market. Mitsubishi’s new vehicle design identity is also very prominent in the vehicle’s low trapezoidal grille front fascia.
      Combining exciting styling and performance with high fuel efficiency and other environmental features, these new models are sure to add even more vroom to the Mitsubishi brand lineup.