● About 100 km north of Montreal, and a mere seven-hour drive from the head office of Mitsubishi Motor Sales of Canada (MMSCAN) in Mississauga, rise some of the world’s oldest mountains: the Laurentian Mountains. Worn smooth by nature over millions of years, they average about 425 meters in height, with one of the highest and certainly the best known being Mount Tremblant, at 968 meters.
● To a Canadian, “Mount Tremblant” conjures up a host of beautiful images. The name “Tremblant” refers not only to the storied mountain, but also to the village at its foot, the pristine nearby lake, and the world-famous ski resort situated adjacent to the lake. Considered by many to be eastern Canada’s most picturesque destination, the gentle slopes, magnificent forests and sparkling lakes of the area attract sportsmen, vacationers, corporate events and conventioneers all year round.
● The resort itself, Tremblant, offers many amenities, including luxury hotels and a charming pedestrian village. Local activities and attractions are abundant and include golf tournaments, film and music festivals and a world-class, 4.3-km road racing circuit, known as Le Circuit Mont Tremblant.
● Home to Quebec’s first-ever Formula One race, the 1968 Canadian Grand Prix, Le Circuit has played host to top race drivers like John Surtees, Jackie Stewart, and Gilles and Jacques Villeneuve. So it made |
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perfect sense that, on June 11–12, 2008, MMSCAN invited 36 top Canadian automotive journalists to experience and evaluate the exciting new Lancer Evolution MR and GSR models on the race track at Le Circuit, as well as on the area’s wonderful mountain roads.
● MMSCAN’s presenters at this event included Koji Soga, President and CEO; Tomoki Yanagawa, Vice President, Corporate Planning, Sales and Marketing; Don Ulmer, Manager of Product Planning and Pricing, and Susan Elliott, Manager of Corporate and Product Communications. The event and the location proved to be a tremendous success! |
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