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Every year, professionals in the field of audio, video and animation production come from the four corners of the globe to Hamburg, Germany to participate in the World Media Festival, one of the world’s premier international competitions for audiovisual communications media.
Founded in 2000, this event is highly regarded for the many innovative audiovisual creations on
display. Hundreds of advertising agencies, corporate communication companies and
others compete across 14 main categories ranging from “Public Relations” and “Documentaries” to “Children’s,” and over 100 sub-categories.
A panel of judges, consisting of highly regarded industry professionals, evaluate the beauty, technique and message of the competing entries to pick a Grand Award winner for each
main category, as well as Gold and Silver Award winners for each sub-category.
In the World Media Festival 2008, the Grand Award in the Children’s Category, as well as the Gold Award in one of the sub-categories, went to “The Nanotech medical team: Dr. Mirai & Robots!,” an innovative 3D animation now showing at the Mitsubishi Minatomirai Industrial Museum in Yokohama outside Tokyo. The museum was established by Mitsubishi Heavy Industries (MHI) in 1994 to educate children and young people about science and technology in a fun and highly interactive fashion.
The animation, which was planned by the museum, shows a hospital of the future where a young doctor, Dr. Mirai (literally “Dr. Future”), and her robotic helper treat patients using nanotechnology. This robotic helper is modeled on MHI Medical Systems Inc.’s MHI-TM2000, a groundbreaking radiotherapy machine capable of highly accurate, pin-point irradiation of cancer tumors. Surround sound, 3D goggles and vibration seats all make for an engrossing experience.
Representatives of the museum, MHI and Taiyo Kikaku Co., Ltd., the production company that created the animation, collected the well-earned awards at the Gala for the Award Ceremony in Hamburg on the evening of May 14, 2008. |
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