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Another year, another chance for the Mitsubishi Group to show off its phenomenal design prowess in the Good Design Awards. Founded in 1957, this annual celebration of ergonomic, user-friendly aesthetics is open to domestic and international entries from a wide range of fields. A jury consisting of the very finest Japanese designers scrutinizes each entry and gives well-deserved recognition to those companies that have best combined form and function.
In the 2008 competition, Mitsubishi Heavy Industries took home the prestigious Good Design Gold Award in the category of “Industry/devices and equipment for manufacturing and logistics” for the DIAMOND V3000 series of commercial high-volume, sheet-fed offset presses. Suitable for brochures, catalogs, packaging, art magazines and other quality printing applications, the DIAMOND V3000 series can print up to 16,200 sheets per hour.
More user-friendly than previous models, this series features a new and faster startup mechanism, and operators can check the status of the press via multifunction LED displays located on individual components.
And the design? Well, the jury clearly liked its sleek and elegant profile: “This design is based on the concept of user-friendly printers, with an extremely simple shape as its basic core, and formed with an eye toward ergonomics. With many of its components having a rounded form, this offset printing press is less visually imposing, and designed with consideration for the operator’s psychological well-being and work environment /. . ./ from the smallest detail to the overall picture, it is a design that tells us that it was manufactured with utmost care.”
For more examples of the Mitsubishi Group’s product design excellence, see page 2. |
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