Mitsubishi Public Affairs Committee
Mitsubishi Monitor Volume23 No.1 February & March 2009
News & Products Mitsubishi Motors:  A Lancer Like No Other Mitsubishi Heavy Industries:  Speeding up Air Travel?on the Ground American Mitsubishi Public Affairs Committee(AMPAC):  AMPAC Convenes in Los Angeles Good Design Awards 2008:  Mitsubishi Design Excellence News Flashes News Flashe
Mitsubishi Design Excellence
Every year, the Mitsubishi Group makes a strong showing in the prestigious Good Design Awards. In the 2008 competition, the Group took home a total of 16 awards, including the coveted Gold Award for the DIAMOND 300 Series of sheet-fed offset printing presses.
Other Products Awarded with the Good Design Award 2008

Special Report from AMPAC AMPAC Convenes in Los Angeles
On November 7, 2008, the American Mitsubishi Public Affairs Committee (AMPAC) convened in Los Angeles, California. It was the second biannual meeting for the year, hosted by Mitsubishi Electric & Electronics USA, Inc.
      The meeting started with an exchange of general company status reports, and continued with reports on pending issues such as projects related to natural resources and marine resources, and topics of mutual interest including environmental and sustainability initiatives, CSR reporting and advertising.
      During the meeting, there was a presentation from the Executive Director of L.A. Conservation Corps., which gives at-risk young adults a chance of success in society by providing them with job skill training, education and work experience.
      Representatives from the Mitsubishi Public Affairs Committee (MPAC) attended the meeting to report on topics regarding developments in Japan, and to explore possibilities of coordinating AMPAC and MPAC activities by utilizing the Mitsubishi Monitor.

A Lancer Like No Other
There is a new challenger to the Pajero/Montero Evolution, and it scored a stunning victory in its first ever competition. But relax, all you Mitsubishi motor sports fans! The new challenger is in fact the all-new turbo-diesel Racing Lancer (FIA Group T1 Super Production Class), Mitsubishi Motors’ latest cross-country rally car, which also took over from the successful Pajero/Montero Evolution in January’s Dakar. The Racing Lancer ran perfectly reliably throughout the three-day Baja Portalegre 500 event to win by the margin of 4 minutes, 3 seconds after 515.16 km of stages.
      The win followed a polished performance by French drivers Stéphane Peterhansel and Jean-Paul Cottret and everyone at Team Repsol Mitsubishi
Ralliart. Having steered the petrol-powered Pajero/Montero Evolution MPR13 to victory in September’s PAX Rally, Stéphane Peterhansel is ideally qualified to compare the performance of the Racing Lancer with that of its predecessor. “I was especially impressed by two things over the past three days,” he reported.
“The first concerns the engine: the new 3-liter V6 marks a big improvement in all areas, but it is especially strong out of the slower turns. You can feel the torque and acceleration of the turbo-diesel power plant pull you through the corner and give you the speed for the next straight. The car’s other main strength is its chassis.”

Speeding up Air Travel?on the Ground
Air travelers soon discover that the most difficult leg of their journey is on the ground as they move from the parking lot, train or bus station to the air terminal, which may be kilometers away.
      Miami International Airport (MIA) wished to ease this challenge for the growing numbers of airport users. To connect its terminals with the new Miami Intermodal Center (MIC), an off-airport multi-modal transportation center for transfers to regional rail, bus and rental car facilities, MIA turned to Mitsubishi Heavy Industries (MHI). The order, worth approximately ¥27.4 billion (US$260 million) was won by MHI, in cooperation with Sumitomo
Corporation and two American companies. The automated people mover (APM) system?\a driverless, automated passenger transport system?\replaces a bus system and features rubber-tired vehicles providing for low-noise, safe operation and a smooth and comfortable ride.
      This is the fourth order from the U.S. and the second from MIA, following one for the airport?fs North Terminal in 1999. The other orders were from Washington’s Dulles International Airport and from Hartsfield-Jackson Atlanta International Airport.
      On the strength of the new order, MHI will aggressively target other APM projects planned at major airports in the U.S., while simultaneously solidifying its APM business base in the U.S.

News Flashes
Bank of Tokyo-Mitsubishi UFJ Opens New Abu Dhabi Office
Bank of Tokyo-Mitsubishi UFJ’s Bahrain Branch has opened an office in Abu Dhabi, the capital of the United Arab Emirates (UAE). Business at the new Abu Dhabi office, which replaces the bank’s Abu Dhabi Representative Office, started on October 1, 2008.
      The UAE is the second largest crude oil producer and exporter of the Persian Gulf states, and has deep trade relations with Japan.
      The Abu Dhabi Office will work closely with the Bahrain Branch, the Dubai Office, three representative offices in Istanbul, Cairo and Tehran and the bank’s local partner, the National Bank of Abu Dhabi, to provide support and gather information for customers in the Middle East.
U.S. FDA Accepts Mitsubishi Gas Chemical’s Notification of a
New Dietary Ingredient
On August 15, 2008, Mitsubishi Gas Chemical
(MGC) announced that it had received official acceptance from the U.S. Food and Drug Administration (FDA) for its notification of coenzyme pyrroloquinoline quinone (PQQ) as a new dietary ingredient. Having received this acceptance, MGC will begin developing the U.S. market for PQQ as an initial step toward the commercialization of PQQ.
      In 2003, it was discovered that the redox coenzyme PQQ may be the 14th vitamin, and if so the first vitamin to be discovered in over 50 years. MGC is the only manufacturer in the world with PQQ production technology, and has been selling PQQ as a reagent for research purposes. MGC will continue joint research with universities and research institutions in Japan and overseas into the functional effects of PQQ.
Mitsubishi Corporation and Tokio Marine & Nichido Fire Insurance Hold
Insurance Seminars in China

The seminars, initiated by Mr. Hiura of Mitsubishi Corporation (Hong Kong) Ltd. and Mr. Fujikawa of the Risk Engineering Unit, Mitsubishi Corporation, aimed at building up participants’ knowledge about the workings of the fast-growing Chinese insurance market, were held twice, from September 9 to 12 and from October 28 to 31, in four locations: Shanghai, Beijing, Hong Kong and Guangzhou. A total of three seminars were held at each location: one for Mitsubishi Corporation staff and other relevant resident staff and two for local staff. The seminars covered a range of topics, from the current state of the insurance market in China, to distribution-related (cargo insurance for trading companies) and product liability-related insurance, including a wide range of case studies.