Mitsunbishi Monitor December & January 2009-2010
A Reliable Partner at Production Sites New Oil Field Discovered in Gabon, West Africa Kirin Releases Non-Alcoholic Beer-Taste Beverage
CONTENTS
News & Products Spurring the Development of a Low Carbon Society Verbatim Brand Makes Full-Fledged Debut in Japan Leading the World in Renewable Energy and Environmental Business Opening Up a Vibrant World of Super-Telephoto Shooting News & Products
Front Line Creating New Energy from Wooden Waste Materials
Global Spotlight from Thailand Sa-Wat-Dee Thailand “The Land of Smiles” from Los Angeles The Entertainment Capital of the World and more so Global Spotlight
Green Diamonds Educating Young People About Renewable Energy Transporting Backpacks for Use by School Children in Afghanistan Snow Production System Helps Furry Friends Bear the Heat Green Diamonds New Five-Year Plan for Mangrove Afforestation Announced
Mitsubishi Asian Children's Enikki Festa
“Wrapping Up the Year with Toshikoshi Soba”
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Cycling Into the Future on Three Wheels Futuristic Three Wheeler Seeks to Open Up a New Era
If you think tricycles are for kids, then you have not seen “The KAITEKI”. Made from carbon fiber and charged by solar cells, this futuristic three wheeler represents the crystallization of advanced products and technologies from Mitsubishi Chemical and Mitsubishi Plastics, which are core companies of the Mitsubishi Chemical Holdings Group.
      The revolutionary tricycle, which takes its name from the Japanese word kaiteki, meaning “comfort” or “ease”, was originally conceived in 2007 at a workshop that brought mid-career employees together from across the Mitsubishi Chemical Group. The Group has indentified “sustainability”, “health” and “comfort” as key words for the 21st century and workshop participants discussed ways to give shape to these ideas. After extensive discussions, participants focused on the idea of a three wheeler, equipped with an electric motor to assist users, as a new form of transportation that could benefit society in various ways. The concept called for the tricycle to be easy for seniors to ride; to be readily usable on rainy days; and to have plenty of luggage-carrying capacity. Around this time, Mie Prefecture was initiating a project to develop and test a next-generation
cycle equipped with cutting-edge battery technology. Mitsubishi Chemical was chosen to participate in this initiative and this marked the start of joint development work on the project.
      The KAITEKI’s electric motor is charged by solar cells, installed on a specially-designed docking station. Its body is lightweight and compact, making it easy for seniors to ride. The KAITEKI also comes equipped with a detachable luggage carrier. Made with cutting-edge materials from Mitsubishi Plastics, the innovative tricycle nicely reflects the unique advanced capabilities of the Mitsubishi Chemical Holdings Group.
Efforts to explore the full potential of The KAITEKI continue. How can the tricycle help reduce CO2 emissions? Could it be utilized by courier services? Could a PR campaign be organized in conjunction with the Tour de France? In this way, The KAITEKI continues to kindle the imagination and aspirations of employees across the Mitsubishi Chemical Holdings Group.

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