Mitsubishi Monitor December & January 2009-2010
News & Products Spurring the Development of a Low Carbon Society Verbatim Brand Makes Full-Fledged Debut in Japan Leading the World in Renewable Energy and Environmental Business Opening Up a Vibrant World of Super-Telephoto Shooting
Spurring the Development of a Low Carbon Society
In addition to their common heritage as Mitsubishi companies, The Bank of Tokyo-Mitsubishi UFJ and Tokio Marine & Nichido Fire Insurance also share the goal of contributing to the development of a sustainable, low carbon society. This year, both companies became founding members of the Japan
Climate Leaders’ Partnership (“Japan-CLP”), a business coalition that seeks to proactively address the issue of climate change. The five founding members of the Japan-CLP are laying out their own commitments and leading through action, while also promoting communication with policy makers, leaders of industry and the public in an effort to spur societal change in Japan and across Asia.
http://www.tokiomarine-nichido.co.jp/j0201/pdf/090730.pdf
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Verbatim Brand Makes Full-Fledged Debut in Japan
Verbatim is widely known around the globe as the world’s top brand1 of recordable CD and DVD media. Mitsubishi Kagaku Media (MKM) is currently marketing storage media under the Verbatim brand in more than 80 countries worldwide, from North America to Europe and across the Asia Pacific region. Japanese consumers are now becoming increasingly familiar with Verbatim, after its full-fledged introduction to the Japanese market in September 2009, when MKM rebranded its entire line of optical recording media for data.
http://www.m-kagaku.co.jp/
newsreleases/2009/20090804-1.html

http://www.verbatim.jp
Note 1:  Top brand in global sales share of recordable CD and DVD media for four years continuous 2005-2008. (Source: the Santa Clara Consulting Group (American market research and consulting firm))
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Leading the World in Renewable Energy and Environmental Business
Mitsubishi Corporation has concluded an agreement with Spain-based ACCIONA S.A., one of the world’s largest renewable energy companies, regarding a comprehensive strategic alliance to promote renewable energy and environmental business around the world. Through this alliance, MC and ACCIONA will jointly invest in new energy projects and related ventures; the partners will also promote joint research and development in areas such as energy, water and environmental infrastructure, as they set out to cultivate sustainable businesses that make sense environmentally and economically.
http://www.mitsubishicorp.com/jp/ja/pr/
archive/2009/html/0000008111.html
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Opening Up a Vibrant World  of Super-Telephoto Shooting
In recent years, birdwatchers and other outdoor enthusiasts have embraced digiscoping as a means of taking super-telephoto pictures by using digital cameras together with field telescopes. In response to growing interest in digiscoping, Nikon recently unveiled its new FSA-L2 camera attachment, which enables high-
definition digiscoping by combining Nikon digital single-lens reflex (D-SLR) cameras with the company’s highly-acclaimed EDG Fieldscope Series. Featuring a 3.5x zoom and a bright optics, the FSA-L2 opens up a new, vibrant world of super-telephoto shooting when used with Nikon D-SLR cameras and EDG Fieldscopes.
http://www.nikon.co.jp/main/jpn/
whatsnew/2009/0730_fsa-l2_04.htm
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