Mitsubishi Public Affairs Committee
Mitsubishi Monitor April & May 2010
GOOD DESIGN AWARD 2009 Compact Digital Camera - COOLPIX S70 Spindle Motor - SJ-D Series Residential Fuel Cell System - ENE-FARM Concept Ship - NYK Super Eco Ship 2030 Condominium - Hongo Park House The Premier Fort Corporate Identity (CI) - Cleansui CI Rental Housing - Dia Garden Fukasawa
The Good Design Award has been given to outstanding designs for more than 50 years, and today, many companies and designers from Japan and neighboring countries participate in the competition. Here we introduce just a few of the many award-winning designs submitted by Mitsubishi Companies.
http://www.g-mark.org/english/
Nikon / Group Companies of Nikon
Compact Digital Camera - COOLPIX S70
Nikon - Good Design Award
The slim and stylish COOLPIX S70 offers variety in terms of both colors and textures. Its highly responsive touch screen ensures smooth, reliable operation. Users can take photos by simply tapping the display and easily edit pictures with touch screen sliders. The 3.5-inch OLED display offers outstanding visibility, even when outdoors, so users can make on-the-spot assessments of photos they’ve taken.
Other Award Winners
Digital SLR Camera - D5000
Digital SLR Camera - D90
Fieldscope - EDG Fieldscope
Binocular - Nikon HG L binocular

Total Station - Nivo Series
Nikon - Good Design Award
Nikon - Good Design Award
Nikon Vision (a group company of Nikon) - Good Design Award
Nikon Vision (a group company of Nikon) - Good Design
Long Life Design Award
Nikon Trimble (a group company of Nikon) - Good Design Award
PAGE TOP
Mitsubishi Electric / Group Companies of Mitsubishi Electric
Spindle Motor - SJ-D Series
Mitsubishi Electric - Good Design Gold Award
Spindle motors are installed in machine tools, such as lathes; they are used to rotate cutting instruments or pieces of work that are being processed. The SJ-D is a series of frame-type spindle motors, which are primarily used in affordably-priced machine tools. Demand for lower-priced machine tools is increasing, especially in Asia. There are also growing needs for energy and resource conservation as well as increased reliability. This series responds to these needs by greatly improving performance, thanks in part to electrical and structural designs developed with high-precision analytical technologies.
Other Award Winners













Air Conditioner - Kirigamine ZW series
Air Conditioner - 4-way cassette air
conditioners for system ceilings

Ventilator - Mitsubishi Air Conducting
Fan Interior Type

Ventilator - Lossnay
Rice Cooker - Steamless IH Rice Cooker
NJ-XS10J

User interface for Blu-ray Disc Recorder
- DVR-BZ330

Digital Process Center - DA-PX1
Condominium - The Kitahama

Non-functional Requirement Grade
Study Panel to Visualize Customer Requirements
Mitsubishi Electric - Good Design Award
Mitsubishi Electric - Good Design Award*

Mitsubishi Electric - Good Design Award

Mitsubishi Electric - Good Design Award
Mitsubishi Electric - Good Design Award

Mitsubishi Electric - Good Design Award

Mitsubishi Electric - Good Design Award
Mitsubishi Electric Life Service(a group company of
Mitsubishi Electric)
- Good Design Award*
Mitsubishi Electric Information Systems (a group
company of Mitsubishi Electric)
- Good Design Award*
PAGE TOP
Nippon Oil
Residential Fuel Cell System - ENE-FARM
Nippon Oil - Good Life-Scape Award
This fuel cell cogeneration system runs on Liquefied Petroleum Gas (LPG), and is an environmentally-friendly, distributed energy resource. ENE-FARM systems have been deployed at nearly 1,400 households across Japan as part of a large-scale demonstration project, allowing for large numbers of trials to be conducted. Resulting data show that the system achieved a total efficiency of 85%, with 35% power-generation efficiency and 50% heat-recovery efficiency.
Other Award Winners
Solar Hybrid System - Roof Integrate System
Energy-Efficient House - ENEOS SOENE House
Solar-Paneled Vessel - Auriga Leader
Nippon Oil - Good Design Award
Nippon Oil - Good Design Award*
Nippon Oil - Good Design Award*
PAGE TOP
NYK
Concept Ship - NYK Super Eco Ship 2030
NYK - Good Design Frontier Design Award
Designed as a milestone for 2030, this groundbreaking ship reduces the power required for propulsion by decreasing the vessel’s weight and frictional drag. It also achieves a 69% reduction in CO2 emissions per container carried by drawing power from LNG-based fuel cells as well as from onboard solar-and wind-energy sources.
Other Award Winners
Solar-Paneled Vessel - Auriga Leader
NYK - Good Design Frontier Design Award*
PAGE TOP
Mitsubishi Estate
Condominium - Hongo Park House The Premier Fort
Mitsubishi Estate - Good Design Award
The interior is characterized by spacious living areas with large windows, unobstructed by pillars or beams. Externally, the structure reflects a simple, symmetrical design that incorporates architectural elements of the international style. The entrance hall boasts a lounge with high ceilings and colored glass.
PAGE TOP
Mitsubishi Rayon Cleansui
Corporate Identity (CI) - Cleansui CI
Mitsubishi Rayon Cleansui (a group company of Mitsubishi Rayon) - Good Design Award
Mitsubishi Rayon Cleansui is promoting a brand strategy for its Cleansui water purifiers based on a new CI developed under the general direction of graphic designer Taku Satoh. The company has gone to great lengths to create a comprehensive brand image by thoroughly incorporating Cleansui’s Visual Identity into product designs, sales displays and advertisements.
PAGE TOP
Mitsubishi Heavy Industries / Group Company of Mitsubishi Heavy Industries
Rental Housing - Dia Garden Fukasawa
Ryoju Estate ( a group company of Mitsubishi Heavy Industries) - Good Design Award*
With its traditional “nagaya” row-house design, the estate blends in nicely with the surrounding area. The approach to the residences resembles a Kyoto-style lane and the entryways are decorated with antique Japanese objects. The interior beautifully combines the functionality of Western-style living spaces with elements of Japanese design. Careful attention to design is evident throughout the residences, as illustrated by the use of courtyards and a split-level design.
Other Award Winners
Condominium -The Kitahama
Kinki Ryoju Kosan Corporation(a group company of Mitsubishi Heavy Industries) - Good Design Award*
*Multiple companies were jointly presented with this award.
PAGE TOP
HOME COVER BACK ISSUES