| Leading wholesale food distributor Ryoshoku, working with
Shinjuku Nakamuraya, a long-established supplier of spices and
curry products, has developed a range of “tasty and healthy”
ready-cooked curries that is proving very popular especially with
women. The range currently comprises two curries: Soymilk &
Shredded Vegetable Curry generously spiced with ginger, and
Chicken & Coconut Curry with a rich and spicily aromatic sauce.
The president of Ryoshoku personally selected the team of three
women employees and set them the task of using their female
food preferences to create a product for the increasingly popular
Yakuzen¹ food market in Japan. The team’s research into this
style of cooking found that it made much use of ginger, for its
body-warming properties, as well as many Yakuzen-defining
spices. Building on this the team added such ingredients as
chicken and nuts, which help promote skin health and beauty.
Their work led to Ryoshoku’s line of Yakuzen curries that targets
health and beauty-conscious women in their thirties and forties. |
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| Soymilk & Shredded Vegetable Curry
generously spiced with ginger |
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| Chicken & Coconut Curry with a rich and spicily aromatic sauce |
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