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December 20, 2010, Mitsubishi Fuso Truck and Bus
Corporation (MFTBC) entered the Pakistan market further expanding its brand presence into a key, developing market of South Asia, and reinforcing MFTBC’s leadership position in the so-called “Next 11” markets. (Egypt, Indonesia, Iran, South Korea, Philippines, Mexico, Nigeria, Pakistan, Turkey, Vietnam and Bangladesh)
MFTBC has entered the market with the FE Canter light-duty trucks (GVW 6.5-7.2 tons) and FV Super Great
heavy-duty prime movers (GVW 28 tons). The trucks will be exported as CKD kits from Japan and assembled
locally. |
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| FE Canter Light-Duty Truck |
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Kirin Holdings started sales in 23 European Countries in
October 2010 of Kirin Ichiban Shibori beer produced at the
Weihenstephan Brewery in Germany, the world’s oldest
brewery. This year sales of draught beer products to pubs and
restaurants continue to move ahead and increasing numbers of
customers are asking for Kirin Ichiban by name. Ichiban Shibori,
or 'First Press', is the unique,
uncompromising process
by which this legendary
Japanese beer is made
– using only the sweet,
flavorsome liquid from a
single pressing of the finest
ingredients. Other beers,
brewed by less exacting
methods, are pressed and
repressed. Through what
is one of Japan’s top-selling
brands, Kirin is working to
introduce new values in taste
and flavor to Europe.
■http://www.kirinholdings.co.jp/news/2010/1224_01.html |
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Mitsubishi Chemical and subsidiary Mitsubishi
Kagaku Media in April
started sales of sample
kits of the VELVE™
organic light-emitting
diode (OLED) lighting
panel in Europe, North
America, Japan and Asian Pacific. Sales of the light source
module will begin in July. At approximately 14cm by 14cm the
panels are the largest in the world¹. Other product features
include: color adjustability, over the full spectrum—a world first;
dimming or brightness adjustability, from 100% to zero; white light
cast adjustability, from cool to warm; and contrast adjustability,
to give, for example, a soft light that is easy on the eyes. Prior to
its market launch the VELVE™ lighting system was shown at the
Fuorisalone Design Week held in Milan April 12 through 17.
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The Mitsubishi Minatomirai Industrial Museum in Yokohama,
gives visitors the opportunity to see some of Mitsubishi Heavy
Industries’ cutting-edge technologies and products. After
undergoing a full makeover, the former Space Zone was recently
reopened as the Aerospace Zone. Exhibits include a full-scale
nose of the Mitsubishi Regional Jet (MRJ), Japan’s first jet-engine
passenger plane, inside which a flight simulator enables visitors to
experience what it is like to fly the
plane firsthand. The Aerospace
Zone also features a Chamber
Theater in which a 360-degree
screen uses CG images and
sounds effects to give visitors a
virtual experience of the launch of
the Japanese H-IIB rocket. Working
with JAXA (Japan Aerospace
Exploration Agency), the Aerospace
Zone introduces many current and
up-and-coming aeronautic and
space technologies with a very
tangible sense of realism.
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http://www.mhi.co.jp/news/story/1101275024.html
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| MRJ Development Project |
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