Mitsubishi Chemical Holdings Corporation (MCHC) established The KAITEKI Institute, Inc. in 2009 as part of its drive to realize, through the application of science and technology, the KAITEKI life that comes with the attainment of sustainability in our society. Here, the word KAITEKI is a new word originated from Japanese word ‘Kaiteki’ which means personal “comfort” or “ease” and it signifies challenging state of sustainability, materializing comfort for people, comfort for society and comfort for the

Earth. The Institute subsequently opened the KAITEKI CAFE on April 5 this year as a public space that gives people the opportunity to share the new KAITEKI corporate value that the MCHC Group (Mitsubishi Chemical, Mitsubishi Tanabe Pharma, Mitsubishi Plastics and Mitsubishi Rayon) is working to realize and promote.

     KAITEKI was chosen for the Institute and Cafe name to represent the global quality of life that will be made possible through sustainable technologies and through breakthrough scientific advances in human health care. The MCHC Group is working to realize this new life value through its corporate activities.

     Located in Tamachi, Tokyo, KAITEKI CAFE showcases MCHC Group products that embody the KAITEKI concept as well as providing a venue for the holding of KAITEKI promoting events and as such encourages visitors to understand and experience the KAITEKI life value more fully. Representative products installed in the cafe include Cleansui™ water purifiers and LED lighting, while a large wall-mounted screen displays information on KAITEKI-related topics, in-cafe exhibitions and upcoming events¹ . To promote the KAITEKI themes of Sustainability, Health and Comfort, the cafe uses eco-friendly packaging materials and eating utensils, interior fittings and decor made from trimmings discarded in the manufacture of MCHC Group products and also offers a healthy menu with dishes employing generous portions of vegetables.
■ http://www.kaitekicafe.jp
 
Note1: Events: Exhibits of vegetable-factory April through May and of Cleansui household water purifiers June through August.
 
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