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Among the many different platinum credit cards available today, one is attracting much attention: the MUFG CARD Platinum American Express® Card issued by Mitsubishi UFJ NICOS. Mitsubishi UFJ NICOS wanted to add to its credit card lineup the high “premium card” status value that the American Express brand has established. American Express, meanwhile, was seeking to increase its market share in the Japanese domestic market by taking advantage of MUFG’s financial clout and quality status in Japan. These were the driving forces that gave birth to the new platinum card.
The new platinum card offers holders a wide range of attractive benefits and services including: priority access to passenger lounges at some 600 airports around the world, travel and personal injury insurance cover of up to 100 million yen, and 24/7 concierge staff assistance. Another attraction of the card is that it offers all this for a very reasonable annual fee.
Mitsubishi UFJ NICOS will be leveraging the power of the two brands to the maximum as it works to attract more customers among the wealthier classes and will be seeking not only to differentiate the card through its product value but also to provide bespoke services that fit the individual needs of platinum card holders. |
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The platinum card’s points program also offers holders a hot-spring spa
tour with the chance to try their hand at horse-riding. |
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