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The Bank of Tokyo-Mitsubishi UFJ (BTMU), on March 1 this
year, converted its representative offices in Bogotá, Colombia, and
Lima, Peru, to sub-branch status. BTMU also signed Memoranda
of Understanding with each government’s private investment
promotion arm (Colombia’s ProExport on April 30 and Peru’s
ProInversion on May 9) to attract Japanese private investment
and promote exports from the Andean nations. The two South
American countries are rich in mineral and energy resources, and
both nations promise significant economic growth through foreign
trade in these resources, as well as growing domestic demand for
them. The extended presence resulting from the new sub-branches
will allow BTMU to promote business in the region more actively by
expanding local customer coverage, shortening response time to
customer needs, and empowering and motivating staff. |
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Mitsubishi Motors Corporation (MMC) has started full
production of its new Mirage model at Mitsubishi Motors Thailand’s
(MMTh¹) Laem Chabang Plant in Thailand. The new Mirage is
a “global compact car” designed to satisfy both demand for an
entry-level car in fast-growing emerging markets and demand
for superior environmental performance in advanced markets. To
ensure the same level of quality offered by vehicles produced at
MMC plants in Japan, a team of expert staff seconded from Japan
is inspecting all vehicles before shipment from the Thai plant and is
also training local inspectors. After its launch in Thailand on March
28, the Mirage will be introduced first in other ASEAN countries,
followed by Japan, Europe and then other global markets. The
Mirage will be brought to the Japanese market in late August. |
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As global demand for coffee continues to soar, Mitsubishi
Corporation has acquired 20% stakes in Ipanema Agricola and
Ipanema Comercial e Exportadora, which run Ipanema Plantation
to secure a stable supply of aromatic, high-quality coffee for
consumers around the world. Ipanema Plantation, located about
300 kilometers north of São Paulo, encompasses an area of 60
square kilometers (one of the largest in the world) and produces
up to 9,200 tons of coffee per year (equivalent to one billion
cups of coffee). Besides the world-popular premium quality, the
plantation is proud of its robust system of controls that provides
full traceability and has been certified by relevant organizations
in the U.S., the Netherlands and Italy for its good agricultural
practices, working conditions and social and environmental
management. |
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| Ipanema Plantation |
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Quality Check |
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Nikon received the prestigious “red dot award; product design
2012¹”, for four of its products at one of the world’s largest
competitions of its kind. The “red dot award; product design”
winning products this year were: the Nikon 1, part of a new Nikon
digital camera system; the COOLPIX AW100; the COOLPIX
P310; and the PROSTAFF 5 laser rangefinder, a product of Nikon
subsidiary Nikon Vision Co., Ltd. The Nikon 1 camera system,
which comprises bodies, dedicated lenses, a dedicated Speedlight,
a dedicated GPS unit and other accessories, was selected for
the “best of the best” award in the Entertainment Technology and
Cameras category, one of the more competitive categories. |
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■http://www.nikon.com/news/2012/0402_reddotaward_01.htm
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| Note 1: The “red dot award: product design” is a world-class award sponsored by Germany’s Design
Zentrum Nordrhein Westfalen and presented to products released over the past two years that are
assessed to exhibit superiority in terms of nine criteria, including innovativeness of design, functionality,
ergonomics, ecology, and durability. |
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