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| Green Diamonds highlights the ongoing
efforts of Mitsubishi companies to foster a greener,
more sustainable planet
and brighter, more vibrant communities through wide-ranging environmental and
social initiatives. |
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| The Mitsubishi Electric Thai Foundation (METF), founded in
1991 with initial funding of 20 million baht by Mitsubishi
Electric and local affiliates, supports social welfare
programs and the promotion of science and technology in that country. One of its |
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main activities is the
“Lunch Support
Program.” Since
1999, the METF
has donated
10,000 baht every
year to each of
30 grade schools |
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| recommended by the Thai Ministry of Education. The
schools use this money to buy fertilizer and feed which the
children use to grow vegetables and to farm livestock. These
are then used to provide lunches for the schoolchildren who
have cultivated them. Through such cultivation and farming
activities the children learn the importance and the fun of
growing plants and raising animals. |
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| ■http://www.MitsubishiElectric.com/company/csr/philanthropy/fndn |
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| Mitsubishi Corporation initiated its Global Coral Reef
Conservation Project in 2005. On August 31, 2012, the
company hosted an international symposium in Tokyo on
the theme of “Coral Reef Conservation and Biodiversity /
Coexistence between Coral & Sea Life: What We Can
Do to Help.” The symposium was aimed at encouraging
awareness about the need for research into coral reefs and
ocean life and sharing the results obtained to date. At |
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| the symposium, coral reef researchers, biologists and project
members held panel discussions and talk shows. Each
talked from their own perspective about the current state
of coral reefs and the problems our oceans face as well as
how we should go about conserving the environment. The
symposium was attended by an audience of some 500
people who listened to the proceedings with great interest. |
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| ■http://www.mitsubishicorp.com/jp/en/csr/contribution/earth/activities01/ |
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| JX Holdings, Inc. subsidiary JX Nippon Oil & Energy
is running a “Just Click to Protect the Forest Habitat of
Gorillas” donation drive as part of its CSR activities. A visitor
can clicks the donation banner on the CSR page of its website once a day, the company |
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| donates ¥1 to the Japan
Wildlife Conservation Society. A non-profit organization,
the JWCS carries out theoretical research, disseminates
information and conducts educational activities for the
purpose of raising awareness about the conservation of
global biodiversity. The donation drive is named after the
company’s Enegori¹corporate cartoon character; the money
raised is used to help protect and conserve the African
forest habitat of the gorillas which today face extinction. |
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| Tokio Marine & Nichido Fire Insurance became carbon
neutral in its domestic business activities in fiscal 2009 and
2010, and in fiscal 2011 the Tokio Marine Group as a whole
also achieved carbon neutrality in both its domestic and
overseas operations. Efforts towards this goal have focused
on the promotion of energy conservation and efficiency, |
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| the use of green electricity and other natural energy sources,
the retirement of emission credits, and the planting of
mangrove trees to absorb and fix CO2. These efforts saw
that in fiscal 2011 the group was able to offset the 75,277
tons of CO2 from its business activities with the removal of
75,925 tons in its mangrove tree plantations and through
the use of natural energy (Tradable Green Certificates). |
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