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Sales of Kirin Mets Cola, a carbonated beverage
produced by Kirin Holdings group company Kirin
Beverage, have far exceeded expectations. The
company launched the 480 ml bottle product on
April 24, 2012, initially looking for first-year sales
of a million cases. But sales broke through that
target just two weeks after the launch and the company has
upwardly revised its annual sales target to seven million cases.
Development began in 2007 with the aim of creating a
beverage which would earn the Japanese Consumer Affairs
Agency’s FOSHU¹ approval. It targeted the cola sector
because cola drinks are the drink of choice with high-fat foods
such as pizzas or hamburgers. The idea was to demonstrate
a FOSHU drink containing indigestible dextrin which would be
effective in suppressing
increases in blood
neutral fat levels. During
development, obtaining
the ideal balance between
sweeteners and flavoring
required much trial and
error. Finally, in October
2011, Kirin Mets Cola
was given official FOSHU
approval and could well
help those who eat a lot
of high-fat foods or who
worry about neutral fat
levels in their blood. |
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| Note 1: Foods for Specified Health Uses. Refers to foods officially approved as containing
ingredients which help to promote health and normalize specific physiological functions. FOSHU
foodstuffs have been subjected to Consumer Affairs Agency testing and given approval to display
the official designation. |
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