Mitsubishi Public Affairs Committee


Founded in 1957, the Good Design Award is Japanfs only comprehensive design evaluation and commendation system. In 2017, 4,495 designs were submitted for consideration, the most in recent years, of which 1,403 were granted a Good Design Award.
     The ideas and methodology within good design provide clues for how to better approach our lives and work.
In this article, we introduce some of the Good Design Award 2017 winners from Mitsubishi companies.
The type of award is indicated by red and green dots.@@ Good Design Award@ Good Design Best 100
Good Design Award-winning entries featured in this section with a circled number are pictured on the cover.
The numbers correspond to those in the illustration on the left, showing the position of the entry on the cover.

Note: The information shown was correct at the time of the presentation of the awards (October 2017), but the particulars of the designs may have changed since.
Mitsubishi Electric
Good Design 2017 Best 100 awarded the gVoice-activated Drawing UI,h a worldfirst user interface that combines voice-recognition and drawing functions to enable users to display their spoken words on a tablet or smartphone by simply dragging their finger across the screen as they speak. The technology is expected to be combined with other functions, such as picture drawing and multilingual translation, to help people with hearing disabilities or who do not speak foreign languages and thereby promote smoother global and interpersonal communication.
Other Award Winners
Particle Therapy Systems - Proton Beam Therapy System MELTHEA
Mitsubishi Electric
Mitsubishi Electric won a Good Design 2017 award for the MELTHEA particle beam therapy system before the company announced it was transferring its particle therapy system business to Hitachi, Ltd. and integrating to one entity.
Refrigerator - MR-CX series  Mitsubishi Electric
Air Conditioner - Kirigamine MSZ-ZW Series, MSZ-ZXV Series  Mitsubishi Electric
Air Conditioner - MSZ-AP Series  Mitsubishi Electric ❼
Air Conditioner - One direction cassette MLZ-RX series, MLZ-GX series, MLZ-HX series  Mitsubishi Electric
Air to water heat pump outdoor unit - ecodan PUHZ-SW/SHW-AA series  Mitsubishi Electric
Car Speakers - DIATONE DS-SA1000  Mitsubishi Electric
Environment-resistant Communication gateway - Mitsubishi Communication gateway XS-5 series  Mitsubishi Electric
Wire-cut Electrical Discharge Machining - MV-R Series  Mitsubishi Electric
HF-OSR (High Frequency Ocean Surface Radar) - Technologies Supporting Tsunami Radar Monitoring  Mitsubishi Electric
Industrial Sewing Machines - PLK-J6040R (J Series)  Mitsubishi Electric
Mitsubishi Jisho Residence, Mitsubishi Logistics, Tokyo Tatemono
Mitsubishi Jisho Residence and Mitsubishi Logistics aimed to create a condo that restores a sense of Aoyama's unique essence to the neighborhood, eroded in recent years by ultra-modern development, and enhance the area's value. The Good Design panel judged that the value of the design lies in the way it consciously incorporates the sense that the building forms part of a community corner to present a street view well integrated with the landscape.
Other Award Winners
Furniture - HAKONOMA  Mitsubishi Jisho Residence ❹
Condominium - The Parkhouse Ichigaya Koracho  Mitsubishi Jisho Residence
Condominium - The Parkhouse Toyocho Residence  Mitsubishi Jisho Residence
Condominium - PLACE VILLA KITAMI  Mitsubishi Jisho Residence, Tokyu Land, Odakyu Real Estate
Adding Value to Air and Branding Condominiums - Condominium Branding Strategy with New Condominium Aerotech Technology Providing a Clean, Pleasant and Energy-Saving Environment within the Home  Mitsubishi Jisho Residence, MEC eco LIFE
Residential Estate Construction Initiatives - Establishment of a Precast Concrete Construction Method for Residential Estates Jointly Developed by Different Industries  Mitsubishi Jisho Residence, Kiuchi construction
Condominium - BAYZ TOWER&GARDEN  Tokyo Tatemono, Mitsui Fudosan Residential, Mitsubishi Jisho Residence, Tokyu Land, Sumitomo Realty & Development, Nomura Real Estate Development, TEPCO Power Grid, Incorporated(TEPCO Power Grid)
Office Building - Otemachi Financial City Grand Cube  Mitsubishi Jisho Sekkei
Japanese Inn - HOSHINOYA Tokyo  Mitsubishi Jisho Sekkei, Azuma Architect Associates
Kirin Beverage ❷
Evoking the lines of a wine bottle, the smooth form of the bottle blends with its label to suggest the texture of semitranslucent glass. Designed to create a new kind of green tea culture that complements a variety of life scenes, the modern, reserved design of the label harmonizes with the color of the tea and the shape of the bottle. The panel rated highly the design for presenting a new shape for plastic green tea bottles, one which breaks free from the conventional image.
Other Award Winners
Packaging designs for bottles - KIRIN Namacha Decaf  Kirin Beverage
AGC Asahi Glass ❶
Lacobel Plume is special interior color glass which is some 60 percent lighter while retaining the feel of regular glass and being both easy and safe to handle.
The glass-resin foam hybrid structure of this beautiful - looking interior material minimizes fragment scatter in the event of breakage to give excellent safety performance. The panel also rated this product highly for the fact that it can be easily installed using doublesided tape, making it suitable for DIY enthusiasts as well as glass contractors. Lacobel Plume extends the possibilities for interior color glass.

While embodying the toughness and operability nurtured through the Nikon D series, feature evolution in the new D850 includes a reworked grip which is slightly deeper and more comfortable in an external design which has been trimmed down and more focused to offer quicker and more positive access to the control buttons. Other improvements include a 45.8-million pixel CMOS sensor, 153-point AF system, standard sensitivity range of ISO 64-25,600 with continuous shooting at up to 7 fps, and in-camera 4K UHD recording at 30 fps using the full width of the sensor. Now shapelier than ever, it still retains the readily identifiable Nikon styling.
Other Award Winners
Binoculars - WX 7x50 IF/10x50 IF  Nikon Vision
Digital SLR Camera - Nikon D7500  Nikon
Action Camera - KeyMission  Nikon ❺
Inverted Research Microscope - ECLIPSE Ti2/Ti2 Control  Nikon
Application software - Auto MeasureEyes  Nikon
Mitsubishi Engineering-Plastics Corporation ❸
Utilizing the transparent property of polycarbonate resin, this product expresses gold, silver, bronze, anodized aluminum, plated tones and other beautiful colors, which have not been available with conventional toning. Moreover, unlike low-toughness acrylic resin, the toughness of high polycarbonate resin makes it suitable for use as an industrial product even after coloring. The use of transparent pigments makes it possible to vary light direction in a number of new ways. The panel judged that the value of this product lies in the fact that it improves the decorative possibility in addition to development efficiency and reducing environmental load.
Tokio Marine & Nichido Life Insurance ❻

This product, the first of its kind in the industry, provides policyholders with a wearable device and returns a portion of insurance premiums according to the number of steps walked over a given period, these being recorded using a special app. Focusing on walking, an activity almost anyone can make part of their daily life, the product has been developed to allow customers to manage their own health in terms of exercise, diet and sleep. The panel awarded Aruku Hoken a Good Design award for the way it helps protect people from serious illnesses by making them aware about lifestyle improvements and for the fact that they are encouraged to continue exercising by the financial benefits offered.
* gArukuh means gwalking.h