Mitsubishi Public Affairs Committee

The food industry, which is the subject of our special feature in this edition of the Mitsubishi Monitor, is today required to respond rapidly to diversifying individual preferences and to changing trends while facing problems of food safety and wastage. Mitsubishi companies are attracting attention for the way they are growing the food business globally, and for their approach to food safety and the trend toward healthier diets.

In collaboration with the Tottori Bank, MUFG Bank regional revitalization initiative, gPromotion of business development by assisting in improving the quality control of, and establishing sales channels, for wild game,h received a commendation from the Cabinet Secretariatfs Headquarters for Promotion of Overcoming Population Decline and Vitalizing Local Economy in Japan on February 14 this year. To promote business utilizing wild game captured in Tottori Prefecturefs wild game damage prevention program, MUFG Bank identified problem areas in the overall process starting with the capture of and on through to the processing and sale of wild game meat.

The warehouse has a Central Kitchen Logistics Management Facility for processing and cooking food as well as space that can be used for offices. With solar power, LED lighting and an emergency generator, the warehouse is environment-friendly and also disaster-resistant.

P.T. Mitsubishi Logistics Indonesia has set up a new logistics facility, the MM2100 Distribution Center in Bekasi, West Java, Indonesia. Collaborating with local affiliate P.T. Dia-Jaya Forwarding Indonesia, the company provides high-quality logistics services. The new warehouse is located in the MM2100 Industrial Park, the industrial park closest to Jakarta, and also is close to the expressway, an advantage for a logistics facility. The warehouse has four temperature zones for chilled foods and the like.

Dietary supplement PQQ+Q10 released by DHC (left) and PQQ powder (right)

Made by Mitsubishi Gas Chemical, PQQ (pyrroloquinoline quinone) is currently attracting much attention. The company succeeded in extracting PQQ from microorganisms and after several years of research into its functionality, found that it is effective in improving the performance of mitochondria in human cells and in the maintenance and improvement of cognitive abilities. Today, more than 50 companies in the U.S. use PQQ in the manufacture of dietary supplements. The company also continues to receive many inquiries from supplement and beverage makers in Japan.

The pork contains approximately twice the vitamin E normally found in pigs. The number of pigs produced annually using feed with added shochu lees has now reached about 70,000.

Mitsubishi Corporation group company Japan Farm has joined forces with Okuchi Shuzo, a long-established manufacturer of Satsuma shochu (a beverage distilled from rice malt and sweet potatoes), to produce Satsuma Koji Imo Buta, a very tasty, nutritious and ecofriendly brand of pork. Shochu lees, which are left over after the distillation of shochu mash, are added to the pig feed to give the pork a natural sweetness. The excrement produced by the pigs, meanwhile, is used as organic fertilizer in the production of the sweet potatoes used in making shochu. This has established Japanfs first total recycling model for shochu and pork production.

Top: Casillero Del Diablo, a wine guarded by the devil
Bottom: A Concha y Toro Winery cellar

Casillero Del Diablo is a wine brand that Kirin Holdings group company Mercian is focusing corporate resources on. The Spanish name given to this premium wine from Chile means gCellar Guarded by the Devil.h Legend has it that many years ago the delicious wine attracted so many thieves the owner of the winery spread the rumor that gthe devil lives in the cellar.h Much valuable wine is still kept in there today.

Mitsubishi Chemical is to build a new plant to produce DIAMIRON™ multilayer coextruded film in Thailand, where convenience stores are becoming more popular and the demand for high-performance packaging is rising. DIAMIRON is a high-performance film which can, using various resins, have customized properties such as gas barrier performance, easy peeling and high heat resistance. The product is currently the top-selling deep-draw vacuum packaging film for ham, sausages and other foodstuffs. Its outstanding gas barrier properties, in particular, allow foods to be stored longer, and this reduces food waste. Its use as a medical packaging material for transfusion bags and medical devices is also growing steadily.
     The new plant is due to start commercial production in April 2020 to respond more quickly with a broad range of solutions for the many Japanese food manufacturing and processing firms clustered in Thailand.

Top: Tea garden in southwest Sri Lanka which extends from the mountains to the plains and where Mabroc tea is grown.
Bottom: Mabroc product, gMabroc RA Teabags x 50h

Mitsubishi Shokuhin group company MC Foods has launched the Mabroc label of non-blended pure Ceylon tea, which uses 100-percent tea leaves from Sri Lanka (formerly Ceylon). The new product is attracting attention in the teabag market where blends are the norm. Mabroc is a tea company which carries out everything in the production process, from tea leaf cultivation to manufacture. It is well known as the first ethical tea company for its passionate approach to social and environmental sustainability and local and regional communities, and for the way it continues to bring out new products.