Tourism Industry Support

The tourist industry in Japan promises extensive economic ripple benefits as well as the creation of new employment opportunities. The number of foreign visitors to Japan has continued to grow sharply in recent years but to ensure that Japan continues to be a place that people want to visit, it will be necessary to boost the international competitiveness of the tourist industry, and to further develop an environment that encourages visitors from all over to enjoy tourism in Japan. In this edition of Mitsubishi Monitor we introduce the approach some Mitsubishi companies are taking to support the tourist industry.

Tata Consultancy Services Japan

OMOTENASHI Language Volunteer Workshop

Tata Consultancy Services Japan (TCS Japan) recently held an OMOTENASHI Language Volunteer Workshop. The Tokyo Metropolitan Government is working to provide omotenashi, or hospitality Japanese-style, language training for volunteers to help foreign visitors enjoy a safe and secure environment during their stay in Tokyo. A company with many non-Japanese associates, TCS Japan supports this initiative and many of its Japanese employees attended the workshop. Having mastered the essence of omotenashi and learned about cross-cultural communication, TCS employees are looking forward to exploiting the knowledge gained at the workshop in helping foreign visitors enjoy their stay in Japan.

Workshop scene

P.S. Mitsubishi Construction

Construction of Passenger-cargo Ship Terminal at Sakaiminato, Tottori Prefecture

With the aim of turning Japan into a full-fledged tourist destination, the Japanese government has formulated the initiative “Tourism Vision Supporting Tomorrow's Japan.” The development of physical infrastructure that allows cruise ships to call at ports is one urgently required measure for attracting tourists to Japan. The Chugoku Regional Development Bureau of the Ministry of Land, Infrastructure, Transport and Tourism, which is promoting this initiative, is focusing on the development of Sakaiminato in Tottori Prefecture. P.S. Mitsubishi Construction (PSM) is involved in the construction of a passenger-cargo ship terminal pier at Sakaiminato, thereby contributing to the creation of an attractive and internationally competitive area for tourism.

Construction of terminal pier at Sakaiminato
Photos provided by the Sakaiminato Authority

Mitsubishi Electric

“Terasu Guide” Animated Lighting Guidance System

Mitsubishi Electric launched its new Animated Lighting Guidance System “Terasu Guide” for Japanese market in April 2020. The system projects high-legibility pictograms on the floor to provide guidance that is easier to understand than conventional signboards and floor stickers. Providing foreign visitors, the elderly and wheelchair users with intuitive and easy-to-understand directions and alerts, the system helps promote smoother facility user movement. The signage system can be easily customized for different events, situations and times, thereby contributing to improve efficiencies and cost savings.

Left: Animated guidance signs projected by prototype system
Right: Animated signs fall comfortably within field of view
“Terasu Guide” Animated Lighting Guidance System

Mitsubishi UFJ Financial Group

The Tourism Nation Fund

MUFG Bank, together with Sekisui House, Mitsubishi Estate, Japan Airlines, and Daiwa Real Estate Appraisal, joined with 31 regional financial institutions in 2018 to invest in the All-Japan Tourism Nation Fund, the first and largest of its kind in Japan. The fund aims to invest some 20 billion yen over the ten years to 2028 in accommodation and other tourist facilities, in traditional craft industries, and in tourism-related venture companies. Today, the tourist industry faces a tough environment but given its mission of “Bringing vitality to tourism in Japan,” the fund will continue its support in helping the industry overcome current difficulties.

Reconstruction of an old private house in Mino, Gifu Prefecture
A park creation project in Morioka, Iwate Prefecture

Mitsubishi Fuso Truck and Bus

Lift-Equipped Bus Receives the MLIT Minister’s Award

Mitsubishi Fuso Truck and Bus (MFTBC) has received the 13th Ministry of Land, Infrastructure, Transport and Tourism (MLIT) Minister’s Award for Distinguished Service in Promoting Barrier-Free Measures with its lift-equipped “Aero Ace” large coach bus. The award was presented jointly to three companies: Airport Transport Service Co., Ltd., the operator; Mitsubishi Fuso Bus Manufacturing (MFBM), the manufacturer; and MFTBC. The lift-equipped “Aero Ace,” launched in 2018, solves the issues surrounding conventional exterior lifts: it allows wheelchair users to get on and off in rainy weather without getting wet, it increases passenger comfort by enabling them to ride the bus while seated in their wheelchair, and it allows access at regular bus stops. At the award ceremony, the companies were praised for providing wheelchair users the possibility of traveling on the Airport Limousine Bus.

At the award ceremony
A lift-equipped Aero Ace large coach bus