Feature
The business of sports is now a very lively sector, displaying trends such as the use of digital media, eSports included; improvements in the structure and performance of sports facilities; and even solutions to social challenges. In a variety of ways, the Mitsubishi companies are taking an active role in this expanding market.
Mitsubishi UFJ Financial Group
Working on Sports for Good with Laureus
Since February 2018, the Mitsubishi UFJ Financial Group (MUFG) has been a global partner of Laureus, an organization which strives to build a better world through the power of sport. In the 20 years since its establishment, Laureus has been reaching and helping to change the lives of almost 6 million children and young people through development via sports. With its partnership with Laureus, MUFG has the primary goal of contributing to society, while also aiming to further strengthen its presence and elevate its brand image in line with its vision to achieve a sustainable environment and society. In the month-long Fitprints for Good fundraiser, MUFG employees ran, swam and cycled to collect funds for Laureus Sport for Good, and they are continuing to raise money for the movement in this new fiscal year. Laureus also provided the Play Academy with Naomi Osaka initiative with additional funds at the end of last year, strengthening its presence in Japan.
at the start of Fitprints for Good
- https://www.fitprintsforgood-mufgemea.com/
- https://www.mufgemea.com/media/mufg-raises-the-bar-with-fitprints-for-good-fundraiser/
- https://www.mufgemea.com/csr/mufg-partnership-laureus/
- https://www.laureus.com/news/laureus-announces-further-support-for-play-academy-with-naomi-osaka
- https://www.laureus.com/news/mufg-employees-unite-and-get-active-to-raise-funds-for-laureus
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