Aguascalientes is a state and city in Mexico known for its excellent climate, rich culture, robust industry, and its landlocked location in the North-Central region of Mexico. Its name was given by Spanish settlers, and it refers to the thermal waters found in the area.

Aguascalientes is known for its National Fair of San Marcos. The country’s largest and most important fair, it takes place for several weeks between April and May. It features bullfighting (with top matadors), major concert series (in the Palenque), carnival rides, exhibitions, excellent cuisine, and countless cultural events. The entire city becomes a massive, vibrant party. Aguascalientes is a major industrial powerhouse. It is home to one of Nissan’s largest manufacturing plants outside of Japan.

There are amazing museums, including the National Museum of Death and the José Guadalupe Posada Museum.

Both are dedicated to the famous engraver who created La Catrina, the most iconic symbol of Mexico’s Day of the Dead. These museums are essential for understanding Mexican folk art and culture.

Established in May 2003, Dai Nippon Toryo Mexicana (DNTM) was the first company dedicated to manufacturing paints and coatings for automotive plastic parts to be founded through a Japanese investment in Mexico.

Working at DNTM has been an ongoing adventure since November 2009, when I joined as a production assistant. I progressed to production supervisor and finally production manager. All of my experience was strengthened due to training at Dai Nippon Toryo Co. (DNTJ) in 2018, where I learned skills and new knowledge that improved my decision making and strategic vision.

Our company’s strategic location in the heart of Mexico’s automotive manufacturing corridor is a clear benefit to our primary customer, NISSAN MEXICO, and their suppliers, which are located around Aguascalientes.

My experience at DNTM has been built through sixteen years of hard work, facing sudden changes in the business market, Nissan’s economic boom 2012, and the recent COVID-19 pandemic.

With the Nissan financial crisis of 2024–2025, it’s now a challenge to improve on and innovate with our economic business model.

My favorite way to spend my free time is traveling with my family. We trade comfort for curiosity, and we return home not just with souvenirs, but with a broader perspective and a tighter bond.

I love my family. My son and my wife are the most important people in my life, and they keep me strong, focused, and full of energy.

I am a believer that the most valuable currency is not money, it is time and the way I spend it with my family.
We transcend time through the things we teach, the love we share, and the experiences we live.