Mitsubishi Monitor

2023.02.02

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Global

New Global Slogan ”Automating the World” Reflects Mitsubishi Electric’s Commitment to Create a Better World through Automation

Mitsubishi Electric, on November 8, 2022, launched “Automating the World” as the new global slogan for its factory automation systems business. In recent years, global society has been compelled to adapt to the growing need for work efficiency, digitalization and decarbonization. Under Mitsubishi Electric’s current medium-term business strategy through the fiscal year ending in March 2026, the company is growing its factory automation systems business with intelligent manufacturing solutions that are enabling customers to respond to change by transforming their businesses. Mitsubishi Electric is also developing advanced automation technologies in other fields to enable global society to respond to pressing needs for change. Going forward, Mitsubishi Electric will actively promote its “Automating the World” slogan to grow its factory automation systems business and further enhance its brand value.

The new slogan was developed based on feedback from numerous Mitsubishi Electric stakeholders around the world, including customers in the field of industrial automation as well as company employees involved with factory automation systems.

The new slogan was developed based on feedback from numerous Mitsubishi Electric stakeholders around the world, including customers in the field of industrial automation as well as company employees involved with factory automation systems.