Mitsubishi Monitor

2023.09.21

national flag

from Vietnam

A glimpse into the life of a consultant in Vietnam, a developing country

Mitsubishi Research Institute’s first office in the region

Established in December 2020 to commemorate the 50th anniversary of the founding of the Mitsubishi Research Institute (MRI) Group, the Representative Office in Hanoi is the group’s first office in Southeast Asia.
Our office, though young and small, consists of a happy and eager team of four dedicated Vietnamese staff and a Japanese general manager. Working in close collaboration with consultants at the Tokyo office, we are wholeheartedly committed to fulfilling our mission—to resolve societal challenges in both Japan and Vietnam. Leveraging our think tank, consulting, and ICT capabilities, we strive to make a meaningful impact by supporting the Vietnamese government in forming policy, implementing solutions, and attracting investment from Japanese corporations.
Vietnam is the center of attention of many Japanese firms thanks to its high rate of economic growth, which is particularly impressive even for this region. However, many issues have also surfaced spanning fields such as healthcare, transportation, infrastructure, and environmental sustainability. As this year marks the 50th anniversary of diplomatic relations between Japan and Vietnam, we feel a deep sense of responsibility to serve as a vital link that connects these two nations in addressing such societal issues.

My journey working at MRI Hanoi

I joined MRI as one of the two initial Vietnamese staff members at the inception of the Hanoi Office. This was a very exciting opportunity for me.
Every morning, my day commences with a delightful crossing of Hanoi’s historic Long Bien Bridge, leading me to the heart of the city, near Hoan Kiem Lake and the Opera House. Our office, positioned within a hub of Japanese government agencies and major enterprises, offers an ideal setting for seamless collaboration and engagement with our esteemed partners.
Encompassing a role that is both dynamic and diverse, my work entails a constant stream of challenges revolving around research and consulting projects that span various industries. It requires me to connect with an extensive network of partners, ranging from ministries and government agencies to large-scale enterprises and promising start-ups.
Each day unfolds as a captivating chapter, bringing new possibilities and the thrill of tackling new issues. The scope of my work not only enables me to explore different sectors but also broadens my knowledge and expertise. Collaborating with esteemed organizations fuels my passion for making a meaningful impact and contributing to the solution of critical challenges.

MRI Hanoi Office at Corner Stone Building

MRI Hanoi Office at Corner Stone Building

Hanoi’s historic Long Bien Bridge stands the test of time

Presenting at a seminar related to aging organized by the Ministry of Labour, War Invalids and Social Affairs and UNFPA (the United Nations Population Fund)

Discovering the everyday charms of Hanoi

Hanoi, the capital city of Vietnam, is renowned for its dynamic atmosphere and captivating fusion of modernity and deep-rooted cultural heritage.
Nestled among the busy streets lie charming cafes, offering a peaceful escape where we rejuvenate our souls. Amid a serene atmosphere, we indulge in Vietnam’s exquisite coffee, which is crafted to be savored. Vietnam ranks as the second-largest coffee exporter in the world.
Apart from the internationally renowned delicacies like pho and bun cha, Hanoi never fails to surprise with its variety of tempting street foods, alluring to both locals and curious travelers.
Within these hidden gems of Hanoi, we discover pure happiness that rekindles our energy and inspire us to pursue extensive research projects in diverse industries.

MRI Hanoi Office’s official food: Banh da cua (red noodle soup with crab) and nem cua be (crab spring roll)

Our energy drink: mango avocado smoothie and avocado ice-cream

“Alley camaraderie: colleagues connect over coffee in Hanoi”