Mitsubishi Electric Europe began working with Women in Rugby in 2023. Partnering with World Rugby ahead of the Women’s Rugby World Cup 2025 and sponsoring the global tournament WXV, the desire to create meaningful change in the Women’s game led to the development of Parallel Potential. Parallel Potential aims to highlight the fact that, despite being a professional sport, women’s rugby does not currently provide enough financial support for players to make a living, meaning 60% of female players must work another job alongside their rugby career. It also seeks to understand what meaningful support looks like for the women’s game and how to help players develop career skills alongside their rugby career, rather than having to prioritise one over the other.
Furthering support for the Women’s game, Mitsubishi Electric Europe has most recently partnered with the PWR (the professional women’s rugby league in the UK) and the RPA (the body that represents and supports male and female rugby players in the UK). Working closely with both the league PWR and the RPA presents a great opportunity for Mitsubishi Electric Europe, as it will help drive Parallel Potential by using real-time data and player input to create actual change. It also helps to highlight the fact that female engineers currently make up only 16% of the UK workforce, so in bringing more partners together, future employment opportunities will hopefully be created not only to increase the number of female engineers in the workplace, but to boost career support for female athletes in other areas of work as well.

After studying at university and playing rugby for another professional team, I moved to London in 2024 to join Trailfinders Women, a professional women’s rugby team based in Ealing. A year later in August 2025, Mitsubishi Electric Europe approached my team to recruit for a role in Corporate Communications. Through some earlier work conducting research interviews with my teammates for the Parallel Potential Campaign (which can be seen on our YouTube channel), Mitsubishi Electric Europe learned that a full-time athlete’s timetable may look slightly different than the regular schedule of a typical employee. Based on this, they developed a role that included flexible hours designed to fit around our training schedule, and shared it with the players at Trailfinders. I applied for the position based on my previous experience and skills and was thrilled to learn after an interview I had been selected for the role.
In my role to date, I have been working to further promote Parallel Potential both internally and externally with a primary focus on developing social media content. I have worked on both existing channels for the company as well as developing new ones. Mitsubishi Electric Europe is spread across many countries in Europe, so we are working to develop consistency for our brand image across social media, which involves meetings and updates with teams across the region to align our social media content.
Since moving to London, I’ve loved being in a role that lets me grow professionally, while also affording me the flexibility to play rugby at the professional level, and I hope that I can continue to play and work here in the future!