2023.09.21

GYYM—a New Business Started by Four Mitsubishi Estate Colleagues. Hit the Gym Whenever, Wherever You Like.

Hit the Gym Whenever, Wherever You Like.
Since the COVID-19 pandemic made working from home more common, many people may feel that
they are not getting enough exercise.
However, despite there being more opportunities to get out of the house with COVID-19 being
reclassified as Class 5 in May, people's lifestyles have changed, including how they work
and interact with their families. As a result, many people have lost the pre-pandemic
confidence they had to go to a sports club or gym on a regular basis.
The biggest drawback users face is that most facilities only offer subscription-based
memberships; you pay even if you do not use the facility, and you can only use the gym where
you became a member. Also, if, for example, you choose two gyms, one close to home and one
close to work, you will pay twice the membership fees.
There is a company that has solved these issues. This is GYYM, born from the Mitsubishi
Estate group Innovation Challenge (MEIC).
At GYYM, we offer a pay-per-use system made possible through collaboration with various gyms
and fitness studios. This means that users aren't restricted to a specific location; they
can choose whichever facility they prefer whenever it's most convenient for them.
A Business Born Out of Brainstorming by Friends
The business came from the four colleagues—who would later develop the GYYM
concept—attending an MEIC briefing session. This session was a gathering of like-minded
individuals who wanted to start new businesses. An external mentor advised them to first
look for problems in their daily lives and try to connect them to business. With this, they
explored issues they were facing and narrowed these down from the perspective of commercial
feasibility.
Kagawa explains how they arrived at the idea for GYYM. "When you start working, it is
difficult to use sports facilities regularly, and different departments have busy periods,
whether it's event preparation, end-of-year accounting, or budget planning. So we thought,
why can't you use sports facilities at a time that suits you?"
Easy to Sign Up and Use!
So, let's explain how exactly to use GYYM.
First, you sign up at the GYYM website. Once signed up, choose the program you want to do at
the place and time that fits your schedule from GYYM's partner facilities, make a
reservation, and complete payment. Then, show your booking history at the facility
reception, and you are good to go!
STEP 1
earch for "GYYM" on the web
STEP 2
Search for your preferred fitness program from several facilities
STEP 3
Confirm the program details
STEP 4
Select the time you want to go and complete the simple ticket purchase and reservation
process
Sign-up fees or fixed monthly fees are not necessary with GYYM.
Usage fees begin at around ¥1000 (displayed as GYYM points, 1 point = ¥1. Points are valid
for 90 days, based on a deposit system.) depending on the time slot, the facility used, and
the program. You can save a lot of money at off-peak times.
Using GYYM to work out once or twice a week is cheaper than a typical gym membership.
Make Effective Use of a Wide Selection of Gyms and Diverse Programs
GYYM has partnerships with over 300 facilities in Kanto, Kansai, Tokai, Tohoku, and
Kyushu.
Some of the GYYM partner facilities.

At comprehensive fitness clubs like Tipness and Megalos, you can use swimming pools, studio
exercises, as well as machine gyms. The programs at our partner facilities range from
typical fitness programs to the latest trends. They include everything from hot yoga,
pilates, and darkroom workouts to boxing, dance, ballet, aerial yoga, surf exercises,
personal training, and more.
Another plus is that you can select the facility's location or program's exercise level in
advance. Even if it's your first time using a facility, you do not need to worry about being
out of your depth.
On Your Schedule, Not the Facility's— Enjoy Sports Your Way!
GYYM allows you to use facilities in a way that was impossible until now.
You can use facilities close to your office or home, or even on business trips, at your own
convenience. Also, you can try out hammock-based aerial yoga during a shopping break, go on
a trip with a friend to try surf exercises, refresh in a sauna after a run, or work out with
family and friends. Your ideas can unlock endless possibilities to enjoy sports.
Take this opportunity to sign up for GYYM and enjoy working out in your own unique way!
STEP 1
Complete the simple three-minute sign-up process
No sign-up fees or monthly costs required.
Scan the QR code below.
Enter discount codes here.
STEP 2
Search for a register a program
Search for the hottest facilities or popular programs that match your mood.
Purchase points and complete the registration.
STEP 3
Attend the program
Even if it's your first time, you only need to tell the facility staff your name and show
the reservation screen. You can attend as if you were a member.

Special Offer for Monthly Mitsubishi Readers
We will give you ¥1000 worth of GYYM points (valid for 90 days) for entering the above
discount code when you sign up as a new member.
Gyym: A Pay-As-You-Go Gym Platform for Popular Fitness Programs
INTERVIEWEE

TATSUYA HASHIMOTO
Representative Director and Co-Founder

YOHEI KAGAWA
Representative Director and Co-Founder
GYYM, Inc.
Address: 1-1, Otemachi 1-chome, Chiyoda Ku, Tokyo
