2023.11.16

First in Japan! Mitsubishi UFJ Trust and Banking to Collaborate with Bike-Sharing Business to Launch Trust Holding E-Bikes as Movable Property
Mitsubishi UFJ Trust and Banking Corporation (MUTB) is launching a new movable property
trust. Specifically, the trust will hold GPS-equipped electrically assisted bicycles used
for bicycle sharing. Through a collaboration with neuet, Inc., provider of the “Charichari”
bike-sharing service that it operates in major cities in Japan, MUTB has become the trustee
of hundreds of bicycles to be used for bike sharing in order to provide a financial product
called the “Bicycle Fund Trust Beneficiary Right.” Unlike an investment trust, the price of
this trust will be fixed and will not fluctuate, and revenues from bike rentals will be
distributed if the right is retained for three years.
The investor in the project is a limited liability company in which MUTB invests. The
project will build a track record and future external sales will be considered.

Contributing to carbon neutrality and aiming at business co-creation that benefits all sides
It all started with “a wish to contribute to carbon neutrality using the trust function”
according to Takuma Okada, investigator in charge of the overall project at the New Business
Group in the Corporate Business Planning Division’s Business Planning Department.
CO2 emissions from bike sharing are less than those from trains and automobiles.
Although particularly popular in the Tokyo metropolitan area, bike sharing has been operated
across Japan and is gaining increasing publicity. MUTB has focused on its promise as a
business providing transportation services for the “last one mile.”
”We thought creating a financial product for bike sharing would help invite investment in
the green transformation (GX) field, support the mechanism of decarbonization, and support
local infrastructure,” says Okada. “By providing this product, we aim at business
co-creation that benefits all sides through a financial cycle that touches society, client
companies, investors and our company.”
Responding to changes of the times and identifying emerging needs for movable property trusts

This trust holding movable property is a new endeavor for MUTB, however. “We used to handle
trusts holding movable property, such as railway equipment and personal computers, but
stopped because of the difficulty in management,” says Masamichi Shibata, investigator in
charge of development and management of the new product at the Product Development Group of
the Corporate Business Planning Division’s Structured Finance Business Department. “But
times have changed. Today, the sharing economy in which consumers do not own goods but
borrow or share them is spreading. On the other hand, service providers must still hold
movable property. As funding needs increase, the need for trusts set up to hold movable
property has emerged. It is necessary to always have a grasp on where the movable property
is, but bicycles used for sharing are equipped with GPS and service providers can locate
them at any given time. Because of the increasing need and the technological advances
already made, we took on the challenge of developing a new trust product for holding movable
property.”
But new endeavors often involve hardship. “There are a lot of things we have to check,
including legal issues and accounting issues,” says Shibata. “We had some very heated
discussions with external experts and MUTB’s specialist team. At one point we even almost
gave up on the idea, but we are finally on the cusp of releasing the product.”
Overcoming local challenges to fulfill the social role of a trust bank
Internal investment is planned to start at the end of September 2023 as an operational test
with sales to institutional investors to begin in April 2024. Toshiki Hashirisaka, the
senior investigator involved in studying the scheme and creating agreements at the Trust
Product Group under the Structured Finance Division, explains the future prospects.
“We are envisioning sales to individual investors in the future,” he says. “We are
considering an initial launch in Fukuoka and Kumamoto. But we would like to eventually
expand it across Japan and expand collaboration to include other providers when needed. To
that end and for customer satisfaction, we need sufficient verification, evaluation and to
obtain a rating.”
And what motivates such venturing outside the scope of existing financial products?
“We are taking the first step by creating a financial product using electric bicycles,” says
Okada. “Taking care of valuable client assets as a trustee so that they can be used for
appropriate objectives and purposes or managing and evaluating them appropriately is, I
believe, the socially expected role of trust banks, not just for electric bikes but for any
trust holding. Our purpose is to create a society that is safe and enriching for its members
by engaging in trust-related business. We will address social issues existing in local
communities and support those communities financially.”
Bicycles that you have invested in cruising around the city—this is something you may see in
the near future.
INTERVIEWEE

TAKUMA OKADA
Investigator, New Business Group, Business Planning Department, Corporate Business Planning Division

MASAMICHI SHIBATA
Investigator, Product Development Group, Structured Finance Business Department, Corporate Business Planning Division

TOSHIKI HASHIRISAKA
Senior Investigator, Trust Product Group, Structured Finance Division
Mitsubishi UFJ Trust and Banking Corporation
1-4-5 Marunouchi, Chiyoda-ku, Tokyo
Founded in 1927. With its corporate message of becoming a trust bank that creates a
“safe and enriching society” and as a member of a financial group that aims to “be
the world’s most trusted financial group,” MUTB is taking on new challenges to
create new trust bank business. Its activities include providing consulting services
by grasping and analyzing the issues and needs affecting individuals and
corporations, and offering high-added-value consulting & solution services aimed at
solving specific problems by taking advantage of its expertise as a trust bank and
its wide range of operations.